Social Content Creator - TikTok/Instagram Shop

Wishalicious; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

Wishalicious is seeking a Social Content Creator to develop and execute platform-native content for TikTok and Instagram, supporting two intimates brands as the DTC business grows. You will own social commerce channels (TikTok Shop, Instagram Shop) and work cross-functionally with Brand Marketing, Creative, and E-commerce to optimize content for awareness, traffic, and conversion.

The role requires 3–5 years of experience in social content creation, strong video editing skills, and proficiency

Qualifications

• 3–5 years of experience in social content creation for fashion, beauty, lifestyle, or DTC brands (intimates category experience a plus)
• Strong expertise in short-form video production and editing for TikTok and Instagram
• Experience with or understanding of TikTok Shop and Instagram Shop, including product tagging, merchandising, and shoppable content
• Strong understanding of social commerce and how content, creators, and product merchandising can drive business results
• Bachelor’s degree preferred

Responsibilities

• Partner with the Social Media Manager to execute the social content strategy for two brands
• Create, produce, and edit high-performing content for TikTok and Instagram Reels across two brands
• Execute higher-volume content cadence to support DTC launch and growth
• Own setup and management of TikTok Shop and Instagram Shop including tagging and merchandising
• Translate trends into on-brand content to drive traffic and sales
• Integrate product linking and in-platform shopping features for seamless purchase paths
• Collaborate with E-commerce, Marketing, and Creative teams to align content with DTC priorities
• Capture content for campaigns and launches, including on-site shoots
• Coordinate content calendars with Real-time opportunities
• Provide trend, audience, performance, and conversion insights to improve content
• Support UGC, influencer, and affiliate content pipelines
• Maintain organized content libraries aligned with brand voice

Skills

Social content creation

Short-form video

TikTok & Instagram

Adobe Creative Suite

CapCut

Canva

Figma

AI Tools

Organized

Education

Bachelor's degree preferred

Tools

TikTok Shop

Instagram Shop

Adobe Creative Suite

CapCut

Canva

Figma

AI Tools

Microsoft Office

Airtable

Job description

Wishalicious is seeking a Social Content Creator to develop and execute platform-native content for TikTok and Instagram, supporting two intimates brands as the DTC business grows. You will own social commerce channels (TikTok Shop, Instagram Shop) and work cross-functionally with Brand Marketing, Creative, and E-commerce to optimize content for awareness, traffic, and conversion.

The role requires 3–5 years of experience in social content creation, strong video editing skills, and proficiency