Social Content Creator & Strategist

Gramophone; Timonium (MD); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Gramophone and World Wide Stereo seek a Senior Social Media & Content Strategist to lead organic growth across our brands. You’ll shape editorial voice, tell compelling stories, and engage communities through social and long-form content.

In this hybrid, Maryland-based role, you’ll gather in showrooms and in the field, capture photos and videos, interview experts, and write across formats to drive brand awareness, traffic, leads, and sales.

Qualifications

• 3+ years of experience in social media, content strategy, journalism, or related field.
• Proven ability to grow audiences with organic content.
• Strong understanding of Instagram and LinkedIn, and video formats.
• Exceptional writing, storytelling, interviewing, and editorial instincts.
• Strong photography and visual storytelling in the field.
• Understanding of SEO and how content drives organic traffic.
• Understanding luxury and lifestyle branding and premium storytelling.
• Naturally builds relationships and collaborates across teams.
• Strong creative and analytical instincts, data-driven.
• Self-directed, organized, curious about design and architecture.

Responsibilities

• Own and develop the organic social and editorial content strategy across World Wide Stereo, Gramophone, and Gramophone Design Build
• Grow audiences, engagement, and organic reach to drive measurable business growth
• Develop channel strategies, content pillars, recurring series, editorial calendars, and publishing plans for Instagram, LinkedIn, Facebook, our websites, and emerging platforms
• Find compelling stories throughout our businesses and turn them into authentic content people want to watch, read, share, save, and act on
• Spend meaningful time in the field documenting client projects, works in progress, installations, showrooms, events, products, employees, and partners
• Capture strong photography and video with a smartphone and lightweight production tools for Reels, Stories, carousels, interviews, project reveals, behind-the-scenes content, and other social formats
• Write exceptional social copy and longer-form editorial content, including project stories, expert insights, educational articles, trend pieces, and other website and blog content
• Interview employees and subject matter experts and translate their knowledge into approachable, useful content that establishes our brands as trusted resources
• Identify opportunities to extend stories across channels, turning projects, interviews, videos, and social content into website articles, email content, and other valuable brand content
• Build relationships and actively engage with designers, architects, builders, manufacturers, trade partners, and other communities important to our brands, identifying opportunities for collaboration and shared storytelling
• Partner closely with our video team to maximize content across channels while identifying social-first and editorial opportunities
• Track audience growth, engagement, organic traffic, leads, and other meaningful metrics, using data, search insights, platform changes, and audience behavior to continually improve our strategy

Skills

Storytelling

Editorial writing

Social strategy

Audience growth

Content creation

Photo & video

SEO basics

Brand storytelling

Analytics

Cross-functional

Job description

Senior Social Media & Content Strategist

Full-Time | Maryland-Based | Hybrid + Frequent Field Content Capture

Gramophone and World Wide Stereo are looking for a Senior Social Media & Content Strategist to lead and grow our organic social presence and editorial content across World Wide Stereo, Gramophone, and Gramophone Design Build.

We’re looking for more than someone to manage a content calendar. We want a strategist, storyteller, writer, creator, and connector who understands how to build an audience, create community, and use great content to grow a business.

Our goal is to create authentic, valuable content that gives people a reason to follow, engage with, and return to our brands. Content that shares our expertise, documents incredible projects, inspires ideas, introduces the people behind our work, showcases products and experiences, and connects us with the communities we want to be part of.

You’ll own the strategy behind our organic social channels while helping shape the broader editorial voice of our brands. You’ll spend time in our showrooms and in the field finding stories, capturing photo and video, interviewing experts, writing social and long-form content, engaging with our community, and building relationships with designers, architects, builders, trade partners, clients, and collaborators.

Ultimately, your job is to turn great content into organic growth, increasing our following, reach, engagement, and organic traffic while driving brand and service awareness, website and showroom traffic, leads, and sales.

What You’ll Do

• Own and develop the organic social and editorial content strategy across World Wide Stereo, Gramophone, and Gramophone Design Build
• Build a consistent content program designed to grow the right audiences, increase engagement and organic reach, and contribute to measurable business growth
• Develop channel strategies, content pillars, recurring series, editorial calendars, and publishing plans for Instagram, LinkedIn, Facebook, our websites, and emerging platforms
• Find compelling stories throughout our businesses and turn them into authentic content people want to watch, read, share, save, and act on
• Spend meaningful time in the field documenting client projects, works in progress, installations, showrooms, events, products, employees, and partners
• Capture strong photography and video with a smartphone and lightweight production tools for Reels, Stories, carousels, interviews, project reveals, behind-the-scenes content, and other social formats
• Write exceptional social copy and longer-form editorial content, including project stories, expert insights, educational articles, trend pieces, and other website and blog content
• Interview employees and subject matter experts and translate their knowledge into approachable, useful content that establishes our brands as trusted resources
• Identify opportunities to extend stories across channels, turning projects, interviews, videos, and social content into website articles, email content, and other valuable brand content
• Build relationships and actively engage with designers, architects, builders, manufacturers, trade partners, and other communities important to our brands, identifying opportunities for collaboration and shared storytelling
• Partner closely with our video team to maximize content across channels while identifying social-first and editorial opportunities
• Track audience growth, engagement, organic traffic, leads, and other meaningful metrics, using data, search insights, platform changes, and audience behavior to continually improve our strategy

What We’re Looking For

• 3+ years of experience in social media, content strategy, journalism, editorial, digital media, or a related field
• Proven experience developing content strategy and using organic content to grow an audience, brand, or business
• Strong understanding of Instagram and LinkedIn, short-form video, organic social growth, community building, and content performance
• Exceptional writing, storytelling, interviewing, and editorial instincts, with the ability to write everything from a strong social caption to an engaging long-form article
• Strong photography and visual storytelling skills, with the ability to capture compelling photo and video content quickly in the field
• An understanding of SEO and how editorial content, search behavior, social media, and owned content can work together to grow organic visibility and traffic
• A strong understanding of luxury and lifestyle branding, with the taste and storytelling instincts to capture premium products, spaces, experiences, and craftsmanship in an authentic and elevated way
• A natural relationship builder who understands social media as a place to participate, network, collaborate, and build community, not simply publish
• Strong creative and analytical instincts, with the ability to find stories independently and use performance data to make better content and business decisions
• Self-directed, collaborative, highly organized, and genuinely curious about technology, design, architecture, interiors, craftsmanship, and the industries and audiences we serve

A background in journalism, reporting, editorial, architecture and design, luxury lifestyle, or content creation is especially interesting to us.

Who You Are

You notice things. You can walk onto a project and see more than a finished room. You see what’s happening behind the walls, the craftsmanship in a detail, an installer solving a problem, the designer’s intent, the technology disappearing into the architecture, and the people making it happen.

You’re a strong writer and storyteller who knows how to find the story, ask the right questions, and adapt it to the medium. A moment in the field might become an Instagram Reel. A conversation with an expert might become a blog article. A client project might become a series of social posts, a project story, and content for email.

You understand that social media isn’t just a publishing platform. It’s a place to build relationships, share expertise, create conversation, and become part of a community.

And you understand the difference between chasing followers and building the right audience. You want to create content that earns attention and trust, grows our brands organically, and ultimately drives meaningful action for the business.