Senior Social Content Strategist & Storyteller

Gramophone; Timonium (MD); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Gramophone and World Wide Stereo seek a Senior Social Media & Content Strategist to lead organic growth across our brands. You’ll shape editorial voice, tell compelling stories, and engage communities through social and long-form content.

In this hybrid, Maryland-based role, you’ll gather in showrooms and in the field, capture photos and videos, interview experts, and write across formats to drive brand awareness, traffic, leads, and sales.

Qualifications

• 3+ years of experience in social media, content strategy, journalism, or related field.
• Proven ability to grow audiences with organic content.
• Strong understanding of Instagram and LinkedIn, and video formats.
• Exceptional writing, storytelling, interviewing, and editorial instincts.
• Strong photography and visual storytelling in the field.
• Understanding of SEO and how content drives organic traffic.
• Understanding luxury and lifestyle branding and premium storytelling.
• Naturally builds relationships and collaborates across teams.
• Strong creative and analytical instincts, data-driven.
• Self-directed, organized, curious about design and architecture.

Responsibilities

• Own and develop the organic social and editorial content strategy across World Wide Stereo, Gramophone, and Gramophone Design Build
• Grow audiences, engagement, and organic reach to drive measurable business growth
• Develop channel strategies, content pillars, recurring series, editorial calendars, and publishing plans for Instagram, LinkedIn, Facebook, our websites, and emerging platforms
• Find compelling stories throughout our businesses and turn them into authentic content people want to watch, read, share, save, and act on
• Spend meaningful time in the field documenting client projects, works in progress, installations, showrooms, events, products, employees, and partners
• Capture strong photography and video with a smartphone and lightweight production tools for Reels, Stories, carousels, interviews, project reveals, behind-the-scenes content, and other social formats
• Write exceptional social copy and longer-form editorial content, including project stories, expert insights, educational articles, trend pieces, and other website and blog content
• Interview employees and subject matter experts and translate their knowledge into approachable, useful content that establishes our brands as trusted resources
• Identify opportunities to extend stories across channels, turning projects, interviews, videos, and social content into website articles, email content, and other valuable brand content
• Build relationships and actively engage with designers, architects, builders, manufacturers, trade partners, and other communities important to our brands, identifying opportunities for collaboration and shared storytelling
• Partner closely with our video team to maximize content across channels while identifying social-first and editorial opportunities
• Track audience growth, engagement, organic traffic, leads, and other meaningful metrics, using data, search insights, platform changes, and audience behavior to continually improve our strategy

Skills

Storytelling

Editorial writing

Social strategy

Audience growth

Content creation

Photo & video

SEO basics

Brand storytelling

Analytics

Cross-functional

Job description

Gramophone and World Wide Stereo seek a Senior Social Media & Content Strategist to lead organic growth across our brands. You’ll shape editorial voice, tell compelling stories, and engage communities through social and long-form content.

In this hybrid, Maryland-based role, you’ll gather in showrooms and in the field, capture photos and videos, interview experts, and write across formats to drive brand awareness, traffic, leads, and sales.