Director of Video Content & Production

Gramophone; Timonium (MD); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Frequent field projects travel

Production resources access

Job summary

Gramophone and World Wide Stereo, based in Maryland, seek a Director of Video Content to lead strategy and production across brands. The role blends storytelling with hands-on production, shaping authentic content that builds audience and business impact.

You will own strategy, develop a hosting presence, manage producers, and craft content ranging from product showcases to behind-the-scenes features. Travel to client sites and showrooms is expected as part of field production.

Qualifications

• 7+ years of experience in video, content, journalism or related field.
• Proven ability to develop video strategy that grows audience and business.
• Strong storytelling, editorial, interviewing, and communication skills.

Responsibilities

• Own and develop the video content strategy across multiple brands to grow audience and engagement.
• Lead YouTube strategy and mix long-form, short-form, educational, product and project content.
• Be comfortable on camera and develop into a recurring host for our brands.
• Create original concepts and recurring series around products, services, and projects.
• Produce content ranging from reviews and how-tos to behind-the-scenes stories and thought leadership.
• Identify compelling stories across the business and turn them into shareable content.
• Develop scripts, interviews, hooks, and story structures; lead production from idea to delivery.
• Coordinate B-roll, product details, and visuals; travel to client projects and events as needed.
• Capture product, lifestyle, showroom, and event photography when required and collaborate with partners.
• Repurpose content for Shorts, Reels, and social channels; extend content with social team.

Skills

Video strategy

Storytelling

On-camera hosting

Production planning

Analytics

Team leadership

Social/video distribution

Tools

Premiere Pro

After Effects

Camera operation

Job description

Full-Time | Maryland-Based | Hybrid + Frequent Field Production

Gramophone and World Wide Stereo are looking for a Director of Video Content to lead and grow video strategy and content across World Wide Stereo, Gramophone, and Gramophone Design Build.

We’re looking for a strategist, storyteller, producer, and creator who understands how to use video to build an audience and grow a business.

Our goal isn’t to create commercials. It’s to create authentic, useful, compelling content that people genuinely want to watch. Content that answers questions, shares our expertise, inspires ideas, showcases incredible products and projects, takes people behind the scenes, and establishes our brands as trusted resources in audio, technology, design, and the experience of home.

This person will be responsible for growing our video channels, audiences, engagement, and organic reach while using content to increase brand awareness and preference, drive website and showroom traffic, support product sales, generate interest in our services, and ultimately contribute to the growth of the business.

You’ll own the strategy behind what we create and why, while remaining deeply involved in production.

What You’ll Do

• Own and develop the video content strategy across World Wide Stereo, Gramophone, and Gramophone Design Build to grow our audience, increase engagement, expand organic reach, and contribute to measurable business growth
• Lead our YouTube strategy and develop the right mix of long-form, short-form, educational, product, project, and top-of-funnel content
• Be comfortable on camera and develop into a recurring host or personality for our brands
• Develop original concepts and recurring series around our products, services, expertise, showrooms, people, client projects, and industry
• Create content ranging from product reviews, comparisons, buying guides, and how-tos to project showcases, interviews, behind-the-scenes stories, thought leadership, and original editorial content
• Find compelling stories throughout the business and turn them into content people want to watch, share, save, and act on that positions our brands and people as trusted resources and thought leaders
• Develop concepts, scripts, interviews, hooks, and story structures and lead productions from idea through final delivery
• Independently recognize and capture the B-roll, product details, demonstrations, beauty shots, and supporting visuals needed to tell a great story
• Capture strong product, lifestyle, showroom, project, customer, and event photography when needed and regularly travel to client projects, jobsites, events, manufacturer locations, and other places where stories are happening
• Create and repurpose content for YouTube Shorts, Instagram Reels, and other social channels, finding multiple content opportunities within every production
• Partner closely with our social media team to extend video content across channels and maximize the value of every production
• Manage outside resources such as drone operators, photographers, freelancers, and other production partners as needed
• Manage production resources including cameras, lighting, audio, sets, equipment, footage, photography, project files, and outside partners such as drone operators or freelancers
• Stay deeply curious about our products, services, technologies, customers, and industries so you can tell better and more informed stories
• Track channel growth, reach, engagement, watch time, retention, traffic, conversions, and other meaningful metrics, using the data to continually improve our content and strategy
• Connect content performance to business outcomes, including website traffic, product interest and sales, showroom traffic, service awareness, leads, and inquiries
• Stay current on platform algorithms, audience behavior, content trends, emerging formats, and new creative tools and use data to continually test, learn, and refine our content strategy

What We’re Looking For

• 7+ years of experience in video, content, journalism, digital media, production, or a related field
• Proven experience developing video strategy and using content to grow an audience, brand, or business
• Strong understanding of YouTube, long- and short-form video, organic audience growth, and content performance
• Exceptional storytelling, editorial, writing, interviewing, and communication skills
• Strong hands-on production skills across shooting, editing, lighting, audio, composition, and photography
• Ability to take a story from idea through production, distribution, and performance analysis
• Experience leading videographers, editors, freelancers, and other creative resources while remaining a hands-on creator
• Strong creative and analytical instincts, with the ability to find great stories and use performance data to make better creative and business decisions
• A strong understanding of luxury and lifestyle branding, with the taste and storytelling instincts to capture premium products, spaces, experiences, and craftsmanship in an authentic and elevated way
• Self-directed, collaborative, highly organized, and genuinely curious about technology, design, architecture, and the industries and audiences we serve

We'd Love to See

• A background or passion for home audio, home theater, two-channel audio, consumer electronics, smart home technology, lighting, electrical, architecture, interior design, or luxury residential
• Experience growing a YouTube channel or video-first brand
• Experience as an on-camera host, interviewer, journalist, or creator
• Motion graphics, animation, or After Effects experience
• Experience with premium or luxury brands, eCommerce, or technical products
• Familiarity with AI-assisted production and post-production tools

Who You Are

You’re equal parts strategist and creator.

You understand that great content doesn't start with what a company wants to say. It starts with what an audience wants to know, see, learn, or experience.

You know how to find the story in a product, a project, a showroom, a jobsite, or a conversation with an expert. You care about production quality, but you also understand that authenticity matters and not every great piece of content needs to feel highly produced.

You understand the difference between chasing views and building the right audience. You know how to earn attention and trust, grow a community organically, and turn that attention into meaningful action for the business.

Most importantly, you want to build something, measure it, learn from it, and keep making it better.