Social Content Creator

Procter & Gamble; United States; On-site; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble’s COHO (Content House) is seeking a Social Content Creator to produce, shoot, and edit native social content for Beauty and Personal Care brands. This role emphasizes speed, trend-spotting, and platform-native delivery from concept to final assets.

You’ll work closely with Creative Directors, brand partners, and the COHO team to feed the content engine, crafting thumb-stopping content that remains polished for premium beauty campaigns.

Qualifications

• 3+ years creating content with a portfolio
• Ability to shoot, edit, and deliver finished assets quickly
• Understanding how content supports brand objectives and engagement
• Deep familiarity with social platforms and formats
• Knowledge of lighting, composition, and product aesthetics
• Comfort using mobile and professional cameras
• Ability to refine concepts into platform-native content
• Collaborative work with brand, design, and production teams

Responsibilities

• Produce, shoot, and edit social content from concept to final delivery
• Create platform-native content for Instagram, TikTok, Meta, Pinterest, YouTube Shorts
• Move lean and fast with minimal crew
• Cover product content, lifestyle, KOLs, demos, and trends
• Deliver platform-ready assets on tight deadlines
• Stay ahead of platform trends to inform future content
• Collaborate with Creative Directors, DP, editors, and CG team
• Organize media assets and deliverables
• Contribute to COHO content library with scroll-stopping assets

Skills

End-to-end content production

All-in-One creator

Social-native content

Editing & motion skills

Storytelling

Self-starter

Collaborative

Rapid content delivery

Content strategy

Tools

Premiere Pro

Final Cut Pro

Mobile editing apps

Job description

Job Location CINCINNATI GENERAL OFFICES

Job Description

COHO (Content House) is the internal advertising agency/production studio inside the Personal Care division within P&G. COHO is seeking a Social Content Creator to produce, shoot, and edit platform-native content for P&G's Beauty and Personal Care brands. This is an end-to-end role for someone who can move fast, work lean, and create thumb-stopping content that feels authentic to social platforms. You'll own content from concept to final delivery—spotting trends, adapting them for our brands, shooting quickly, and editing on the fly. You need the agility to work solo, the social instincts to know what will perform, and the craft to make products look beautiful without overproducing. This role is about speed and relevance. You're not building elaborate productions—you're creating content that moves at the speed of TikTok trends while maintaining the polish that premium beauty and personal care brands require. You'll work closely with Creative Directors, brand partners, and the broader COHO team to feed the content engine with fresh, engaging social assets.

Three Core Areas of Responsibility

1. End-to-End Content Production
   • Produce, shoot, and edit social content from concept to final delivery
   • Create platform-native content optimized for Instagram, TikTok, Meta, Pinterest, and YouTube Shorts
   • Work lean and fast—capture content with whatever tools fit the job
   • Shoot product content, lifestyle moments, KOL collaborations, beauty application demos, and trend-driven social content
   • Deliver finished, platform-ready assets without needing a full production crew or post team
   • Move at the speed of social: concept in the morning, delivered by afternoon when needed
2. Social-First Content Strategy & Execution
   • Stay ahead of platform trends, viral formats, and emerging content styles
   • Adapt brand content to feel native to each platform—understanding the difference between a TikTok, an Instagram Reel, and a YouTube Short
   • Produce content that balances brand quality with social authenticity—premium but not overproduced
   • Experiment with new formats, trends, and ideas to keep content fresh and engaging
   • Understand what performs and why—and use that insight to inform future content
   • Capture content that tells stories, showcases products, and drives engagement
3. Collaboration & Content Pipeline
   • Work closely with Creative Directors to understand brand objectives and translate them into social content
   • Collaborate with the DP, editors, and CG team when needed for hybrid projects or higher production content
   • Organize and manage your own media assets, project files, and deliverables
   • Provide insights on what's working across social platforms and how COHO can stay ahead of trends
   • Help build COHO's content library with always-on, scroll-stopping social assets

Job Qualifications

• Experience: 3+ years making content, with a portfolio of work to show.
• All-in-One Creator: Ability to produce an idea, shoot it, and edit it into a finished asset, all within tight timelines.
• Business Acumen: Understands how content supports brand building, campaign objectives, consumer engagement, and broader business goals.
• Social‑Native: You are deeply familiar with social media platforms, trends, algorithms, content formats, and the unspoken rules of social media. You know what's trending before it's trending.
• Product & Brand Aesthetic Obsessed: You know how to make products look aspirational. You understand lighting, composition, and how to shoot products in ways that drive consumer engagement.
• Nimble & Adaptable: Comfortable working with various tools, from mobile capture to professional cameras, adapting quickly, and delivering quality regardless of the setup.
• Fast & Agile: You thrive in fast‑paced environments, prioritizing speed and delivery. You know when to refine and when "good enough" is great.
• Editing & Motion Skills: Proficient in quick editing using tools like Premiere, Final Cut, or mobile editing apps. You possess basic motion graphics skills and can add text, transitions, and effects that elevate social content.
• Storyteller: You think in stories, not just shots, understanding pacing, emotion, and how to hook an audience quickly.
• Self‑Starter: You are proactive, resourceful, scrappy, and solution‑oriented, able to identify opportunities, pitch ideas, and execute them independently.
• Collaborative: Works effectively with brand, design, media, community, production, and agency partners to move ideas into market‑ready assets.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.

Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role.

For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s,

Procter & Gamble participates in E-Verify. Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

Job Schedule Full time

Job Number R000155963

Job Segmentation Entry Level

Starting Pay / Salary Range $85,000.00 - $122,200.00 / year

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.