Art Director / AI Creator

Procter & Gamble; United States; On-site; USD 110,000 - 165,000; Full time

Job summary

Procter & Gamble’s Coho (Content House) in Cincinnati seeks a Senior Art Director to lead short‑form and e‑content campaigns for top beauty brands. You’ll shape concepts, maintain brand standards, and collaborate with cross‑functional teams in a fast‑paced environment that embraces AI‑driven creativity.

You bring 5+ years of senior design/AD experience, a strong portfolio across integrated campaigns, and mastery of Adobe Creative Suite.

Qualifications

• Bachelor's degree in Graphic Design, Advertising, Fine Arts, or related field.
• 5+ years of senior art direction or design experience in an ad agency.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Strong portfolio across integrated campaigns.
• Experience managing complex projects from concept to delivery.
• Experience creating ideas with AI and producing them with AI.

Responsibilities

• Lead creative concepts for integrated campaigns and short form content.
• Ensure brand consistency while pushing creative boundaries.
• Oversee design for print, digital, e-content and social campaigns.
• Collaborate with copywriters, designers, and producers to deliver campaigns.
• Experiment with AI outputs to push boundaries while maintaining quality.
• Review and approve all deliverables before client presentation.

Skills

Adobe Creative Suite

Art direction

Brand development

Cross-functional collaboration

AI in creative workflow

Education

Bachelor's degree in Graphic Design, Advertising, Fine Arts, or related creative field

Tools

AI content tools

Job description

Job Location CINCINNATI GENERAL OFFICES

Job Description Create effective/award-winning short form advertising for a much-beloved men’s brand (hint: I’m on a horse).

About the Role: Coho (Content House) is the internal advertising agency/production studio inside the Personal Care division within P&G. This role is for a Senior Art Director with strong conceptual skills to create short form advertising, print and e-content. This role is perfect for a seasoned creative professional who thrives in a fast‑paced environment and has a proven track record of developing compelling visual narratives that drive brand engagement and business results. As our Art Director, you'll collaborate with cross‑functional teams to conceptualise, develop, and execute innovative advertising campaigns. You'll be responsible for maintaining the highest creative standards and ensuring all visual communications align with strategic brand objectives. The creative department is small but growing quickly. It’s a little agency with a start‑up mentality. You will be working in a small team and be well‑versed with A.I. to create best‑in‑class short‑form content and mini social campaigns. Must be native to the platforms.

Key Responsibilities

• Creative Leadership & Strategy Develop and execute creative concepts from initial brief through final delivery for integrated advertising campaigns and short form, quick turn content. Lead creative ideation sessions and present compelling concepts to clients and internal stakeholders Maintain brand consistency across all touchpoints while pushing creative boundaries Stay current with industry trends, emerging technologies, and competitive landscape.


• Design & Production Management Create and oversee visual designs for print, digital, e‑content and social media campaigns Manage multiple projects simultaneously while meeting tight deadlines and budget constraints Collaborate with copywriters, designers, and producers to ensure cohesive campaign execution Review and approve all creative deliverables before client presentation and final production Experiment with AI outputs to push creative boundaries while maintaining brand quality and authenticity.


• Quality Assurance & Innovation Ensure all creative work meets brand guidelines, legal requirements, and industry standards Explore innovative approaches to traditional advertising challenges using new technologies and platforms, specifically Artificial Intelligence. Must be proficient in prompting and utilizing this new tool and folding it into the workflow. Conduct post‑campaign analysis to measure effectiveness and inform future creative strategies.

What We Offer

• A challenging, innovative environment where you can directly influence the future of major brands.


• A supportive, diverse team committed to excellence.


• Competitive salary and benefits.

Why COHO?

• High‑Impact Work: Your AI‑powered content will reach millions of people across some of the world's most recognized beauty and personal care brands.


• Pioneer a New Discipline: Be part of the team defining what AI‑driven content creation looks like at scale for a Fortune 500 company.


• Creative Ownership: Shape how COHO uses AI and prove its value through real results on real brands.


• Cutting‑Edge Tools: Access to the latest AI platforms, creative software, and the budget to experiment with emerging technologies.


• Collaborative Environment: Work alongside talented DPs, editors, CG artists, and Creative Directors who are eager to integrate AI into their workflows.


• Volume & Variety: Work across multiple brands, platforms, and content types. You'll never be bored.


• Brand Portfolio: Work across Secret, Olay, Native, Gillette, Ivory, Safeguard, Herbal Essences, and more.

Why P & G?

You’ll get the creative freedom of a startup with the resources and brand portfolio of P&G’s Personal Care division.

Job Qualifications

• Bachelor's degree in Graphic Design, Advertising, Fine Arts, or related creative field.


• 5+ years of experience as an Art Director or Senior Designer in advertising agency environment.


• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).


• Strong portfolio demonstrating excellence in integrated campaign development across multiple channels.


• Proven track record of managing complex projects from concept to completion.


• Advanced knowledge of design principles, typography, color theory, and layout composition.


• Experience with digital platforms including social media, web design, and mobile applications.


• Knowledge of brand development and identity systems.


• Collaborative mindset with ability to work effectively in cross‑functional team environments.


• Problem‑solving aptitude with flexibility to adapt to changing priorities and client feedback.


• Experience creating ideas with A.I. and producing them with A.I. It should be an always on component to your workflow and creative output.

Compensation for roles at P&G varies depending on a wide array of non‑discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.

Starting Pay / Salary Range $110,000.00-$165,300.00 / year

Equal Employment Opportunity

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role.

Procter & Gamble participates in e‑verify as required by law. Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule Full time

Job Number R000159821

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.