Social Content Creator + Editor

Procter & Gamble; United States; On-site; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble's COHO studio in Cincinnati seeks a Social Content Creator to produce, shoot, and edit platform-native content for Beauty and Personal Care brands. You will own content from concept to delivery in a fast, lean workflow.

This role emphasizes speed and relevance on TikTok, Instagram, YouTube Shorts, and more, with collaboration across brand teams, creative directors, and the COHO DP/editor team to keep content fresh and on-brand.

Qualifications

• 3+ years making content, with a portfolio of work to show.
• All-in-One Creator: Ability to produce an idea, shoot it, and edit it into a finished asset, all within tight timelines.
• Business Acumen: Understands how content supports brand building, campaign objectives, consumer engagement, and broader business goals.
• Social-Native: You are deeply familiar with social media platforms, trends, algorithms, content formats, and the unspoken rules of social media.
• Editing & Motion: Proficient in quick editing using Premiere/Final Cut or mobile editing apps; basic motion graphics skills.

Responsibilities

• End-to-End Content Production: Produce, shoot, and edit social content from concept to final delivery; optimize for Instagram, TikTok, Meta, Pinterest, and YouTube Shorts; move fast with lean tools.
• Social-First Content Strategy & Execution: Stay ahead of platform trends; adapt brand content to feel native to each platform; balance quality with authenticity; experiment with new formats.
• Collaboration & Content Pipeline: Work with Creative Directors to translate brand objectives into social content; organize media assets and deliverables; contribute insights to keep COHO ahead of trends.

Skills

End-to-End content production

Social-native

Editing & motion skills

Storytelling

Self-starter

Collaborative

Nimble & adaptable

Fast & agile

Product & brand aesthetic obsessed

Tools

Premiere

Final Cut

Mobile editing apps

Job description

Job Location

CINCINNATI GENERAL OFFICES

Job Description

COHO (Content House) is the internal advertising agency/production studio inside the Personal Care division within P&G. COHO is seeking a Social Content Creator to produce, shoot, and edit platform-native content for P&G's Beauty and Personal Care brands.

This is an end-to-end role for someone who can move fast, work lean, and create thumb-stopping content that feels authentic to social platforms.

You'll own content from concept to final delivery—spotting trends, adapting them for our brands, shooting quickly, and editing on the fly.

You need the agility to work solo, the social instincts to know what will perform, and the craft to make products look beautiful without overproducing.

This role is about speed and relevance.

You're not building elaborate productions—you're creating content that moves at the speed of TikTok trends while maintaining the polish that premium beauty and personal care brands require.

Reporting to the Head of Studio, you'll work closely with Creative Directors, brand partners, and the broader COHO team to feed the content engine with fresh, engaging social assets.

Three Core Areas of Responsibility

1. End-to-End Content Production

   • Produce, shoot, and edit social content from concept to final delivery
   • Create platform-native content optimized for Instagram, TikTok, Meta, Pinterest, and YouTube Shorts
   • Work lean and fast—capture content with whatever tools fit the job
   • Shoot product content, lifestyle moments, KOL collaborations, beauty application demos, and trend-driven social content
   • Deliver finished, platform-ready assets without needing a full production crew or post team
   • Move at the speed of social: concept in the morning, delivered by afternoon when needed

2. Social-First Content Strategy & Execution

   • Stay ahead of platform trends, viral formats, and emerging content styles
   • Adapt brand content to feel native to each platform—understanding the difference between a TikTok, an Instagram Reel, and a YouTube Short
   • Produce content that balances brand quality with social authenticity—premium but not overproduced
   • Experiment with new formats, trends, and ideas to keep content fresh and engaging
   • Understand what performs and why—and use that insight to inform future content
   • Capture content that tells stories, showcases products, and drives engagement

3. Collaboration & Content Pipeline

   • Work closely with Creative Directors to understand brand objectives and translate them into social content
   • Collaborate with the DP, editors, and CG team when needed for hybrid projects or higher production content
   • Organize and manage your own media assets, project files, and deliverables
   • Provide insights on what's working across social platforms and how COHO can stay ahead of trends
   • Help build COHO's content library with always-on, scroll-stopping social assets

Job Qualifications

• Experience: 3+ years making content, with a portfolio of work to show.
• All-in-One Creator: Ability to produce an idea, shoot it, and edit it into a finished asset, all within tight timelines.
• Business Acumen: Understands how content supports brand building, campaign objectives, consumer engagement, and broader business goals.
• Social-Native: You are deeply familiar with social media platforms, trends, algorithms, content formats, and the unspoken rules of social media. You know what's trending before it's trending.
• Product & Brand Aesthetic Obsessed: You know how to make products look aspirational. You understand lighting, composition, and how to shoot products in ways that drive consumer engagement.
• Nimble & Adaptable: Comfortable working with various tools, from mobile capture to professional cameras, adapting quickly, and delivering quality regardless of the setup.
• Fast & Agile: You thrive in fast-paced environments, prioritizing speed and delivery. You know when to refine and when "good enough" is great.
• Editing & Motion Skills: Proficient in quick editing using tools like Premiere, Final Cut, or mobile editing apps. You possess basic motion graphics skills and can add text, transitions, and effects that elevate social content.
• Storyteller: You think in stories, not just shots, understanding pacing, emotion, and how to hook a audience quickly.
• Self-Starter: You are proactive, resourceful, scrappy, and solution-oriented, able to identify opportunities, pitch ideas, and execute them independently.
• Collaborative: Works effectively with brand, design, media, community, production, and agency partners to move ideas into market-ready assets.

Compensation and Benefits

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case.

Total rewards at P&G include salary + bonus (if applicable) + benefits.

Diversity & Inclusion

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000159820

Pay Range

$85,000.00 - $122,200.00 / year

About P&G

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.