Social Commerce Specialist/Manager

SuperOrdinary; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Career growth

Competitive salary

Flexible PTO

401(k) plan

Healthcare (Medical/Dental/Vision)

NYC office hybrid

Team culture

Job summary

SuperOrdinary is seeking a Social Commerce Specialist/Manager to drive day-to-day execution across social channels, collaborating with the Brand Lead to grow the brand. The role balances analytical/operational focus with creator-oriented work, maintaining full ownership of execution.

This role may lean more specialized or managerial based on experience, with responsibilities spanning campaign setup, creator outreach, performance analysis, and cross-functional coordination.

Qualifications

• 1–3+ years of experience in social commerce, affiliate marketing, influencer marketing, e-commerce operations, or digital marketing.
• Hands-on experience with TikTok Shop; familiarity with other platforms (Amazon, Shopify, DTC) is a plus.
• Strong analytical skills and ability to translate data into action.

Responsibilities

• Execute Social Commerce Campaigns across TikTok Shop backend, including setup, shop management, product listings, and content tracking.
• Manage creator outreach and affiliate programs from sourcing to posting.
• Analyze performance (GMV, traffic, conversion) and surface insights to optimize campaigns.
• Coordinate with Brand Lead on assortment launches, promotions, pricing, and registrations.
• Collaborate with ads, creative, and ops to ensure cross-functional alignment.
• Maintain performance reporting, trackers, and internal documentation for weekly/monthly reviews.
• Oversee VA-based creator communication, sampling, data entry, and operational support.

Skills

Social commerce

Affiliate marketing

Influencer marketing

E-commerce operations

Digital marketing

Tools

TikTok Shop

Shopify

Amazon

Job description

At SuperOrdinary, we're the driving force behind the global success of today's most exciting consumer brands. More than an agency, we're the go-to growth partner for brands looking to win in social commerce, connecting industry leaders like Disney, H&M, Laneige, Touchland, Glow Recipe, and Peter Thomas Roth with creators and consumers around the world. Our team of e-commerce, creator, and social commerce experts helps brands build influence, accelerate sales, and create meaningful consumer connections across the world's fastest-growing marketplaces.

We're at the forefront of the social commerce revolution, pioneering growth on TikTok Shop and other emerging platforms where content, community, and commerce come together. The playbook is constantly evolving—and so are we. We thrive in an environment where experimentation, speed, and continuous learning are essential to staying ahead.

We're looking for people who are naturally curious, solutions-oriented, and energized by solving complex challenges. The best teammates here have a hustle mentality, embrace change, and are always looking for better ways to build, test, and scale. We set a high bar for ourselves and for our partners, earning our reputation as the trusted experts brands rely on to navigate an ever-changing landscape and deliver exceptional results.

Role Overview

The Social Commerce Specialist / Manager is responsible for day-to-day execution across social commerce channels, working closely with the Brand Lead to drive brand growth. This role is intentionally flexible, allowing individuals to lean more analytical/operational or more creative and creator-focused based on their strengths, while maintaining full ownership and accountability for execution.

This role may be leveled at the Specialist or Manager level depending on experience, scope, and demonstrated ownership.

Key Responsibilities

• Execute Social Commerce Campaigns: Own day-to-day execution across the TikTok Shop backend, including campaign setup, shop management and monitoring, product setup, sampling workflows in-system, content tracking, and GMV delivery.
• Drive Creator & Affiliate Operations: Manage creator outreach and communication, maintain ongoing creator relationships, and coordinate affiliate and paid collaboration programs from sourcing, briefing through posting.
• Analyze Performance & Optimize: Track key metrics (GMV, traffic, conversion, CTR, CTOR, content volume, etc.), conduct funnel analysis, and surface insights to improve performance.
• Support Brand Growth Initiatives: Executing assortment launches, promotions, pricing updates, and campaign registrations in close collaboration with the Brand Lead.
• Coordinate Cross-Functionally: Work with ads, creative, operations, and external partners to ensure smooth execution and alignment across initiatives.
• Own Reporting & Documentation: Maintain accurate performance reporting, trackers, and internal documentation; support weekly and monthly reporting for internal teams and brand partners.
• Maintain Operational Excellence: Help monitor inventory status, shop health, product listings, and campaign readiness; proactively flag risks or issues.
• Manage & Guide VAs: Oversee VA execution related to creator communication, sample management, data entry, and operational support; ensure accuracy and timeliness.

Qualifications

• Relevant Experience: 1–3+ years of experience in social commerce, affiliate marketing, influencer marketing, e-commerce operations, or digital marketing (level based on scope and ownership).
• Platform Familiarity: Hands-on experience with TikTok Shop strongly preferred; experience with other platforms (Amazon, Shopify, DTC, marketplaces) is a plus.
• Strong Analytical Skills: Comfortable working with performance data, spreadsheets, and dashboards; able to translate data into actionable insights.
• Operational Rigor: Highly organized with strong attention to detail; able to manage multiple brands, campaigns, and timelines simultaneously.
• Creator Ecosystem Knowledge: Understanding of creator workflows, affiliate mechanics, and content-driven commerce dynamics.
• Clear Communicator: Strong written and verbal communication skills; able to coordinate effectively with internal teams, creators, and brand partners.
• Execution-Oriented Mindset: Proactive, resourceful, and comfortable operating in a fast-paced, evolving environment.
• Growth Mentality: Willingness to learn across both analytical/operational and creative/creator-facing workstreams as business needs evolve.

What We Offer

• Career Growth: Join a rapidly growing global social commerce business as we expand our presence in New York City. Be part of an exciting opportunity to help establish and grow our Manhattan-based team, with significant potential for career advancement and professional development.
• Competitive Compensation: Earn a competitive $90,000–$110,000 base salary (depending on experience and skill set), plus eligibility for a performance-based annual bonus.
• Time Off & Flexibility: Enjoy Flexible PTO, paid holidays, and paid sick leave to support a healthy work-life balance.
• Retirement Benefits: Plan for the future with a 401(k) retirement savings program.
• Comprehensive Healthcare: Access competitive medical, dental, and vision insurance for you and your family.
• NYC Office Expansion & Hybrid Flexibility: We're actively working toward establishing a dedicated office space in Manhattan, NYC. As we build our New York presence, we're looking for team members who are excited to collaborate in person and help shape our growing East Coast operations. Our anticipated schedule is 4 days onsite and 1 remote day per week, once our Manhattan office is established.
• Team Culture & Perks: Join a collaborative, entrepreneurial team that values creativity, innovation, and connection. As we establish our NYC office, we look forward to introducing team experiences and workplace perks that reflect our company culture.

Ready to shape the future of brand growth on TikTok Shop?