Brand Lead, TikTok Shop Ops

SuperOrdinary Talent LLC; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Career Growth

Competitive salary $90,000-110,000

Time Off & Flexibility

401(k) retirement plan

Healthcare benefits

NYC office expansion & hybrid schedule

Team culture & perks

Job summary

SuperOrdinary is seeking a Brand Lead to own a portfolio of brands within its social commerce business. You will lead brand communication, growth strategy, and GTM execution while managing a high-performing team.

As the senior-facing contact for brand partners, you’ll be accountable for performance, execution, and operational excellence across social commerce initiatives. The role scales from Manager to Director based on experience, with cross-functional collaboration across ads, live, ops,

Qualifications

• Experience: 3+ years in e-commerce, social commerce, or brand management with hands-on platform exposure.
• Background: Brand, agency, or platform experience managing multi-stakeholder relationships.
• Communication: Exceptional written, verbal, and presentation skills with senior-level decks.
• Affiliate & creator experience: Advantageous for growth and partnerships.
• Leadership: Strong program and team leadership across multiple brands.
• Analytical: Data-driven, forecasting, KPI diagnosis, actionable insights.
• Organization: Excellent PM skills in a fast-paced environment.
• Ownership: Urgency, accountability, and solution-oriented mindset.
• Adaptability: Thrives in fast-moving, changing markets.

Responsibilities

• Own enterprise-level brand partnerships and primary contact for partners.
• Set communication cadences: weekly/biweekly syncs; manage stakeholder expectations.
• Develop and execute growth strategies across TikTok Shop and related channels.
• Lead GTM planning for launches, tentpoles, and major campaigns.
• Monitor KPIs: sales, traffic, conversion; adjust in real time.
• Deliver weekly/monthly executive reporting with insights and actions.
• Partner cross-functionally with ads, live, ops, finance, leadership.
• Lead, coach, and develop brand team; set priorities and ownership.
• Stay ahead of platform trends and apply insights to strategy.

Skills

E-commerce

Social commerce

Brand management

C-suite decks

Affiliate experience

Leadership

Data-driven

Project management

Adaptability

Communication

Job description

At SuperOrdinary, we're the driving force behind the global success of today's most exciting consumer brands. More than an agency, we're the go-to growth partner for brands looking to win in social commerce, connecting industry leaders like Disney, H&M, Laneige, Touchland, Glow Recipe, and Peter Thomas Roth with creators and consumers around the world. Our team of e-commerce, creator, and social commerce experts helps brands build influence, accelerate sales, and create meaningful consumer connections across the world's fastest-growing marketplaces.

We're at the forefront of the social commerce revolution, pioneering growth on TikTok Shop and other emerging platforms where content, community, and commerce come together. The playbook is constantly evolving and so are we. We thrive in an environment where experimentation, speed, and continuous learning are essential to staying ahead.

We're looking for people who are naturally curious, solutions-oriented, and energized by solving complex challenges. The best teammates here have a hustle mentality, embrace change, and are always looking for better ways to build, test, and scale. We set a high bar for ourselves and for our partners, earning our reputation as the trusted experts brands rely on to navigate an ever-changing landscape and deliver exceptional results.

Role Overview

The Brand Lead is the strategic and operational owner of a portfolio of brands within SuperOrdinary’s social commerce business. This role leads brand communication, growth strategy, and go-to-market execution, while managing and developing a high-performing team. As the primary, senior-facing point of contact for brand partners, the Brand Lead is accountable for overall performance, team execution, and operational excellence across all social commerce initiatives. This role may be leveled at the Manager, Senior Manager, or Director level based on experience and scope.

Key Responsibilities

Enterprise Client Communication

• Own enterprise-level brand partnerships as the main point of contact

• Set communication cadence, lead weekly/biweekly syncs

• Manage stakeholder expectations with clear, proactive, and confident communication

Growth Strategy & GTM Ownership

• Develop and execute multi-quarter TikTok Shop growth strategies spanning assortment, promotions, affiliates, livestreams, and paid media alignment

• Lead GTM planning for launches, tentpole moments, and major campaigns

• Continuously identify new growth opportunities and expansion levers

Performance Management & Optimization

• Monitor and optimize key KPIs across sales, traffic, and conversion

• Use data to inform decisions and refine strategy in real time

Executive Reporting & Insights

• Analyze sales performance, traffic, and conversion metrics to identify trends and growth drivers

• Deliver weekly and monthly reporting with clear insights, strategic recommendations, and action plans

• Present concise, executive-ready decks and verbal readouts that translate data into decisions

Cross-Functional Leadership

• Partner cross-functionally with internal teams (ads, live, ops, finance, leadership) to unblock issues and drive results

Team Leadership

• Lead, coach, and develop team members

• Set priorities, clarify ownership, and ensure high execution standards

• Build scalable processes that reduce management overhead and enable team efficiency

Market & Platform Expertise

• Stay ahead of TikTok Shop trends, algorithm updates, and emerging best practices

• Apply platform insights to inform strategy, experimentation, and optimization

Qualifications

• Experience: 3+ years of experience in e-commerce, social commerce, or brand management, with hands-on exposure to platforms such as TikTok Shop, Amazon, Shopify/DTC, Walmart Marketplace, or similar. Direct TikTok Shop experience is a strong plus.

• Background: Platform, brand or agency background preferred, with experience managing complex, multi-stakeholder client relationships.

• Client Communication: Exceptional written, verbal, and presentation skills, with a proven track record of delivering C-suite-ready decks, insights, and recommendations.

• Affiliate & Creator Experience: Experience with affiliate marketing, creator partnerships, and influencer ecosystems is a strong advantage.

• Leadership & Program Management: Strong program and team leadership capabilities, able to own end-to-end initiatives across multiple brands, workstreams, and timelines.

• Analytical Rigor: Highly data-driven, with experience in forecasting, KPI diagnosis, performance analysis, and translating insights into clear action plans.

• Organization & Execution: Excellent organizational and project management skills, with the ability to manage multiple brands and priorities in a fast-paced environment.

• Ownership & Mindset: Operates with urgency, accountability, and a solutions-oriented mindset; comfortable navigating ambiguity and driving results.

• Adaptability: Thrives in fast-moving environments, solves problems creatively, and adapts quickly to platform, market, and business changes.

What We Offer

• Career Growth: Join a rapidly growing global social commerce business as we expand our presence in New York City. Be part of an exciting opportunity to help establish and grow our Manhattan-based team, with significant potential for career advancement and professional development.

• Competitive Compensation: Earn a competitive $90,000-110,000 base salary (depending on experience and skill set), plus eligibility for a performance-based annual bonus.

• Time Off & Flexibility: Enjoy Flexible PTO, paid holidays, and paid sick leave to support a healthy work-life balance.

• Retirement Benefits: Plan for the future with a 401(k) retirement savings program.

• Comprehensive Healthcare: Access competitive medical, dental, and vision insurance for you and your family.

• NYC Office Expansion & Hybrid Flexibility: We're actively working toward establishing a dedicated office space in Manhattan, NYC. As we build our New York presence, we're looking for team members who are excited to collaborate in person and help shape our growing East Coast operations. Our anticipated schedule is 4 days onsite and 1 remote day per week, once our Manhattan office is established.

• Team Culture & Perks: Join a collaborative, entrepreneurial team that values creativity, innovation, and connection. As we establish our NYC office, we look forward to introducing team experiences and workplace perks that reflect our company culture.

Ready to shape the future of brand growth on TikTok Shop?