Social Commerce & Content Strategy Lead

Trina Turk; Alhambra (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Trina Turk is seeking a creative, strategic, and data-driven Social Media & Social Commerce Manager to evolve our social presence into a high-performing brand and revenue-generating channel. Working cross-functionally with Ecommerce, Creative, Merchandising, and Marketing, you’ll lead organic social and scalable social commerce initiatives.

You’ll own content strategy, editorial calendars, creator partnerships, and analytics to grow engagement, drive traffic, and increase revenue across

Qualifications

• 5+ years managing social media for a premium fashion, lifestyle, or luxury brand.
• Strong knowledge of TikTok, Instagram, Pinterest, Facebook, and emerging platforms.
• Experience with creator commerce, affiliate marketing, and influencer programs.
• Proven ability to grow engagement while driving measurable business results.

Responsibilities

• Develop and execute the organic social media strategy across all platforms.
• Own the editorial calendar for social, ensuring alignment with campaigns, launches, and brand initiatives.
• Identify emerging social trends and platform opportunities for brand growth.
• Partner with Creative to craft engaging content and manage publishing schedules.
• Lead social commerce initiatives across Instagram Shop, Meta Shop, TikTok Shop, and future channels.
• Manage influencer gifting and creator partnerships; expand affiliate relationships.
• Monitor performance and provide weekly/monthly reporting; translate insights into action.
• Collaborate with Ecommerce, Merchandising, Wholesale, and Creative teams; work with paid media partners.

Skills

5+ yrs social media

TikTok/Instagram expertise

Copywriting

Content strategy

Project management

Analytics & reporting

Job description

Trina Turk is seeking a creative, strategic, and data-driven Social Media & Social Commerce Manager to evolve our social presence into a high-performing brand and revenue-generating channel. Working cross-functionally with Ecommerce, Creative, Merchandising, and Marketing, you’ll lead organic social and scalable social commerce initiatives.

You’ll own content strategy, editorial calendars, creator partnerships, and analytics to grow engagement, drive traffic, and increase revenue across