Social and Content Manager

Tactacam; Northern (KY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k plan

PTO

Disability Insurance

Life Insurance

Job summary

Tactacam is seeking a Social & Content Manager to grow and engage our Defend brand community across platforms such as Instagram, Facebook, TikTok, YouTube, and LinkedIn. The role combines content creation, platform strategy, and performance-focused marketing to drive authentic customer interactions.

You will own the organic social calendar, craft platform-native content, and publish quickly while analyzing results to improve future pieces.

Qualifications

• Experience managing social media for consumer, lifestyle, or outdoor brands.
• Ability to shoot and edit short-form video using a phone or light tools.
• Strong writing and storytelling skills tailored to each platform.

Responsibilities

• Own Defend's organic social strategy and content calendar across platforms.
• Create platform-native content and publish quickly using brand assets and customer footage.
• Engage with audiences, respond to comments, and build genuine relationships.
• Monitor performance, test formats, and optimize content based on data.
• Collaborate with Brand Director and Creative team on campaigns.

Job description

Tactacam is a leading innovator in outdoor and action camera technology, dedicated toproviding high-quality products that enhance the outdoor experience. With over 1,000,000 activecustomers, we continue to push the boundaries of technology, design, and functionality. Ourteam is passionate about developing cutting-edge products, and we offer exciting opportunitiesfor career growth in a dynamic, fast-paced environment.

Job Overview

We are looking for a Social & Content Manager who can help turn that mission into a growing,engaged social community.This person will be equal parts content creator, community builder, platform strategist, andperformance-minded marketer. You will own Defend’s organic social presence acrossplatforms, create content that feels native to each channel, engage directly with our customersand prospects, and use performance data to continually improve what we publish.This is not a role for someone who simply schedules finished assets. We are looking forsomeone who can spot an opportunity, pick up a camera or phone, create the content, publish it,engage with the audience, study the results, and make the next piece better.

Responsibilities

What You’ll Own

• Organic Social Strategy and Calendar


• Own Defend’s organic social strategy and content calendar across platforms, including Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and emerging
  channels.


• Develop a distinct approach for each platform based on audience behavior, platform culture, and the types of content most likely to perform.


• Build a balanced content calendar that supports brand awareness, education,engagement, product launches, partnerships, customer stories, promotions, and broaderbusiness priorities.


• Maintain an organized production and publishing schedule while remaining flexibleenough to respond to trends, cultural moments, breaking conversations, and real-timeopportunities.


• Establish recurring content series and recognizable formats that audiences will associate with Defend

Content Creation

• Concept, shoot, edit, write, and publish platform-native social content.


• Create content quickly and efficiently using a phone, lightweight production tools, existing brand assets, customer footage, field footage, and larger campaign productions.


• Develop strong hooks, captions, thumbnails, titles, calls to action, and storytellingapproaches tailored to each platform.


• Translate product features and technical information into clear, compelling content thatdemonstrates why Defend matters in the real world.


• Capture authentic content from jobsites, farms, businesses, trade shows, events,customer locations, partnerships, and internal company moments.


• Partner with Defend’s Brand Director and Creative team on larger campaigns whileindependently producing the high-volume, fast-turn content social channels require.


• Identify opportunities to repurpose long-form videos, campaign assets, customer stories,demonstrations, and educational content into multiple social formats.

Community Engagement

• Serve as the day-to-day voice of Defend across comments, direct messages, mentions,tags, reviews, and relevant online conversations.


• Build genuine relationships with customers, prospects, tradespeople, business owners,partners, creators, and brand advocates.


• Respond in a way that reflects Defend’s voice: confident, practical, helpful,approachable, and never overly corporate.


• Proactively participate in relevant conversations rather than waiting for audiences tocome to the brand.


• Identify highly engaged customers and community members who could becomeadvocates, content contributors, beta testers, creators, or featured customer stories.


• Coordinate with Customer Experience and Support when questions or concerns requireadditional assistance.


• Recognize and appropriately escape sensitive customer issues, misinformation,reputational risks, or emerging negative conversations.

Performance, Testing, and Optimization

• Build a clear measurement framework for Defend’s organic social channels.


• Monitor content performance daily and report meaningful insights weekly and monthly.


• Evaluate which topics, formats, hooks, creators, posting times, calls to action, and content series are working—and which are not.


• Develop and maintain an ongoing testing roadmap across creative formats, messaging, frequency, timing, and platform strategy.


• Use performance insights to make quick decisions and continuously improve the content calendar.


• Look beyond vanity metrics to evaluate engagement quality, audience growth, watch time, completion rate, shares, saves, sentiment, website traffic, assisted conversion, and content efficiency.


• Share actionable insights with Brand, Creative, Performance Marketing, Product,E-commerce, and Customer Experience teams.


• Identify organic content that shows potential for paid amplification and partner with thePerformance Marketing team to develop additional variations.

Social Listening and Audience Insights

• Monitor social conversations, competitor activity, platform trends, customer questions,industry news, and cultural moments relevant to Defend’s audiences.


• Identify emerging content opportunities before they become part of the standard marketing calendar.


• Track recurring customer questions, objections, use cases, and language that can informbroader marketing and product decisions.


• Provide a consistent feedback loop between the social community and internal Defendteams.


• Help the organization better understand what customers care about, how they describetheir problems, and what motivates them to act.

How Success Will Be Measured

Success in this role will include:

• Consistent growth of Defend’s qualified and engaged social audience.


• Improved engagement quality, reach, watch time, shares, saves, and content completionrates.


• Increased production of timely, platform-native content.


• A stronger and more recognizable Defend brand voice across social channels.


• Faster, more thoughtful engagement with customers and community members.


• Development of repeatable, high-performing content series.


• Increased organic website traffic and measurable contribution to customer acquisition.


• Clear documentation of what content is working, why it is working, and how thoseinsights are being applied.


• Strong collaboration between Social, Brand, Creative, Performance Marketing, Product,E-commerce, and Customer Experience.


• Meaningful customer and market insights generated from social conversations.

What You Bring

• Demonstrated experience managing social media and creating content for a consumer, lifestyle, outdoor, security, technology, construction, agricultural, or similarly relevant brand.


• A portfolio that demonstrates your ability to personally create engaging socialcontent—not only manage agencies or approve finished work.


• Strong knowledge of Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn,and the different content behaviors of each platform.


• The ability to shoot and edit high-quality short-form video quickly using a phone andmodern editing tools.


• Strong writing skills and the ability to adapt tone, structure, and messaging by platform.


• A deep interest in social analytics and a habit of using performance data to guidecreative decisions.


• Excellent judgment when engaging publicly with customers, responding to criticism, orescalating sensitive issues.


• Strong organizational skills and the ability to manage a proactive calendar whileresponding to fast-moving opportunities.


• Comfort working directly with customers, tradespeople, creators, partners, executives,and internal subject-matter experts.


• Curiosity, resourcefulness, and a willingness to test ideas without waiting for perfectconditions.


• An understanding that great social media requires both creative instinct and disciplinedexecution.

Requirements

• Naturally notice content opportunities everywhere.


• Understand that what works on TikTok may not work on LinkedIn—and do not simplyrepost the same asset across every platform.


• Would rather make and test five strong ideas than spend weeks perfecting one.


• Enjoy talking directly with customers and learning how they think.


• Can move comfortably between creative brainstorming, content production, communityengagement, scheduling, and analytics.


• Care about business performance as much as views and follower counts.


• Are willing to get out from behind a desk and capture the environments, people, andreal-world problems Defend exists to serve.


• Want to help shape the voice, personality, and community of a growing brand.

Our benefits include Medical, Dental, and Vision coverage to ensure your well-being. Plan for the future with our 401k plan, and take time off to recharge with PTO. We've got you covered with Disability Insurance and Life Insurance too!

Location Limitations

Please note at this time, we are not accepting applications from candidates based in Alaska (AK), Connecticut (CT), Delaware (DE), Massachusetts (MA), New Mexico (NM), and South Dakota (SD)

Equal Opportunity Employer

Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a fair and inclusive work environment for all, and we encourage individuals of all backgrounds to apply for our open positions. If you require reasonable accommodation during the application process, please let us know, and we will be happy to assist.