Snacking Category Captain: Chips & Multipack Strategy Lead

PepsiCo Inc.

Saint Louis Park (MN)

On-site

USD 111,000 - 185,000

Full time

14 days+

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Benefits offered by this job

Medical, Dental, Vision

Vacation & Paid Time Off

Employee Assistance Program

Retirement Plan

Job summary

PepsiCo Inc. in the United States seeks a Category Manager to lead Chips and Multipack category insights at Target and Frito-Lay, driving data-driven POG development, assortment, and space strategies grounded in shopper truth.

You will own planogram execution, synthesize trends, and develop category reviews using syndicated data and retailer tools, while partnering cross-functionally to sharpen Target's competitive position.

Qualifications

Bachelor's degree required; MBA a plus.
5+ years of Category Management or Insights experience within the consumer packaged goods industry.
Demonstrated experience leading Category Captaincy, category advisor, or POG-building responsibilities at Target is strongly preferred; comparable experience with other large-format retailers will be considered.
Hands-on experience with JDA Space Planning Software; familiarity with automated space planning tools such as ShelfIQ is a strong plus.
3–5 years of experience analyzing and interpreting syndicated data, including Circana, NielsenIQ, panel data, and customer POS platforms such as RSI and VendorIQ.
Experience with, or strong desire to quickly adopt, AI-enabled tools such as Microsoft Copilot and ChatGPT to accelerate insight development, improve organization, and enhance efficiency in analysis and communication.
Demonstrated analytical and thought leadership skills with the ability to present category-level recommendations with conviction to buyers and senior stakeholders.
Strong communication and presentation skills — able to interact confidently and effectively with Target Buyers and cross-functional partners.
Strong PC skills, including Excel, PowerPoint, and Word.
Highly collaborative; able to work across account teams, cross-functional partners, and the retailer directly.
Strong planning and organizing skills; ability to manage multiple priorities simultaneously in a fast-paced retail environment.
Must be eligible to work in the United States.

Responsibilities

Lead planogram development and manage Target's POG submission process for Chips and Multipack — leveraging AI and automation tools to drive POG-build efficiency and deliver next-level shelf recommendations grounded in shopper and category data.
Track and synthesize key trends shaping the snacking landscape — including consumer macro shifts, permissible snacking, on-the-go formats, value tier dynamics, and emerging segment growth — translating these into strategic category guidance and line review recommendations.
Develop category reviews and assortment recommendations that reflect a total-category perspective across snack segments, incorporating syndicated data (Circana, NielsenIQ, Panel), shopper insights, and competitive intelligence into a clear, compelling narrative.
Develop insight-based reporting, seasonal program assessments, and assortment impact studies that translate performance trends into actionable recommendations.
Stay ahead of industry developments, retail innovation, AI-enabled category management capabilities, and best practices — continuously building expertise that strengthens Target's position in snacking.
Partner cross-functionally with key stakeholders.