Senior Manager, GTM Architect

Snap; New York (NY); On-site; USD 213,000 - 377,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

Job summary

Snap Inc. is seeking a Senior Manager for the SMC GTM Architect team in New York City. You will design, prototype, and scale systems powering growth across Snap’s advertiser business, translating core product capabilities into repeatable GTM workflows and measurable outcomes.

The role requires strong Python/SQL skills, data platform integration experience, and leadership to guide a technically fluent team. Expect a strategic, executive-facing role with high impact and a competitive pay package.

Qualifications

• Bachelor’s degree or equivalent experience in analytics or CS.
• 12+ years designing and deploying automation systems.
• 2+ years of people management or technical leadership.

Responsibilities

• Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers.
• Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms.
• Develop a multichannel communications engine coordinating outreach across in-product, email, and partner surfaces.
• Recruit, coach, and scale a team of builders and present roadmap and ROI to executives.

Skills

Python

SQL

CRM integration

BigQuery

Ads APIs

Experimentation

Multichannel communications

Leadership

Executive communication

Automation

Education

Bachelor’s degree in Analytics, Computer Science, or related field

Tools

BigQuery

CRM platforms

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, Lens Studio, and Spectacles.

SMC GTM Architect team is the engine driving growth across Snap's small-customer business. Operating across the full advertiser lifecycle: acquisition, activation, retention, and growth, the team autonomously supports core jobs-to-be-done, driving cost savings and incremental revenue through funnel optimization, scaled outreach, lifecycle marketing, and disciplined experimentation. We are a builder-first team of technically fluent talent (Python, SQL, advanced tooling) that turns platforms and models built by Snap’s Enterprise and Monetization Product and Engineering teams into repeatable GTM workflows for Snap’s advertisers.

We’re looking for a Senior Manager to join the SMC GTM Architect team at Snap Inc! In this role, you’ll design, prototype, and scale the systems that power growth across Snap’s advertiser business, translating central product and engineering capabilities into repeatable GTM workflows and measurable business outcomes

What you’ll do:

• Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers
• Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms to enable unified account context and cross-system coordination
• Leverage experimentation infrastructure to run, measure, and learn from tests rapidly, safely, and at scale
• Build the personalization backbone that delivers relevant product recommendations, optimizations, and workflows to advertisers at the right moment
• Develop a multichannel communications engine that coordinates timely, contextual outreach across in-product, email, and partner surfaces while balancing advertiser experience with measurable impact
• Establish a unified signals foundation that brings together behavioral, contextual, and performance data to power personalization, targeting, and decisioning
• Drive operational excellence through automation by building tools, APIs, and reusable triggers that reduce manual work and accelerate decision-making
• Serve as the technical bridge across Sales, Growth, Business Intelligence, Finance, Product, and Engineering, translating GTM objectives into scalable systems, KPIs, and measurable business outcomes
• Recruit, coach, and scale a team of technically fluent builders while fostering a culture of ownership, experimentation, and measurable impact
• Present roadmap, adoption, and business outcomes to executive stakeholders and iterate based on outcomes and ROI

Knowledge, Skills, & Abilities:

• Knowledge of the digital advertising lifecycle, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through monetization
• Strong technical foundation in Python and SQL, with the ability to build systems that integrate with CRM platforms, BigQuery, cloud services, Ads APIs, and other data platforms
• Ability to translate technical capabilities into measurable revenue, productivity, or cost improvements
• Ability to design scalable systems for experimentation, personalization, multichannel communications, signals, and automated decisioning
• Ability to partner effectively across Sales, Growth, Business Intelligence, Finance, Product, and Engineering teams
• Strong business judgment and executive communication skills, including the ability to communicate roadmaps, adoption, ROI, and business outcomes
• Hands-on operating style with a focus on practical solutions, clear ownership, rapid execution, and simplified complexity
• Commitment to high standards for testing, observability, data hygiene, and continuous iteration

Minimum Qualifications:

• Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience
• 12+ years of experience designing and deploying automation systems
• 2+ years of experience in people management or technical leadership, including leading technical teams or large-scale programs
• Experience building and shipping production applications or working prototypes
• Experience using Python, SQL, or equivalent tools and technologies

Preferred Qualifications:

• Experience working with LLMs, retrieval-augmented generation architectures, prompt engineering, evaluation frameworks, and model lifecycle management
• Experience using AI development tools such as Claude, Codex, or Google ADK
• Experience building or scaling GTM systems for digital advertising, marketing technology, or other customer lifecycle programs
• Experience designing systems that connect CRM platforms, cloud data warehouses, APIs, experimentation infrastructure, and cross-channel communications
• Experience translating behavioral, contextual, and performance signals into personalization, targeting, or automated decisioning
• Experience recruiting, coaching, and developing technically fluent teams of builders

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

“Default Together” Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC): The base salary range for this position is $251,000-$377,000 annually.

Zone B: The base salary range for this position is $238,000-$358,000 annually.

Zone C: The base salary range for this position is $213,000-$320,000 annually. This position is eligible for equity in the form of RSUs.