Site Merchandiser, Coverstore

Coverstore; Carrollton (TX); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Coverstore in Carrollton, TX is seeking a Site Merchandiser to own site merchandising, optimization, and the customer journey on our ecommerce platform.

This role emphasizes data‑driven decisions, on‑page SEO, promotions, and cross‑functional collaboration with Marketing and IT to drive conversions and site integrity. The position is hybrid with three days in our Carrollton office.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics or a related field.
• 2-4 years of experience in ecommerce, site merchandising, or marketing.
• Strong organizational and multitasking skills with keen attention to detail.
• Problem solver with excellent communication and interpersonal skills.
• Ability to work collaboratively within a team and escalate issues appropriately when needed.
• Experience in Shopify, GA4, Atlassian, Salsify or Site Personalization Platforms a plus.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

Responsibilities

• Own site merchandising strategy—using data to guide category structure, sequencing, and conversion optimization.
• Direct site attributes (filtering, groupings, sequencing, add-ons) for a seamless user experience.
• Lead site customization strategy to tailor the customer journey and drive engagement.
• Own customization and site attribution. Working with Merchandising to maintain.
• Own on‑page SEO strategy (excluding content creation)—internal linking, metadata, URLs, and HTML tags.
• Monitor site search and turn insights into actionable recommendations.
• Partner with Marketing and Acquisition on landing page strategy for campaigns, promotions, and seasonal initiatives, optimizing conversion and channel performance.
• Serve as functional expert on third‑party platforms.
• Partner cross‑functionally to shape and prioritize page updates aligned to business goals. Recommend and create new pages and site structure.
• Own site discounts and collaborate cross‑functionally as needed.
• Analyze navigation and landing page performance; lead recommendations and implementation.

Skills

Organizational skills

Multitasking

Communication skills

Interpersonal skills

Problem solving

Team collaboration

Attention to detail

Education

Bachelor’s degree in Business, Marketing, Data Analytics or a related field

Tools

Shopify

GA4

Atlassian

Salsify

Site Personalization Platforms

Microsoft Office

Job description

This is a hybrid position working 3 days a week in our Carrollton, TX office.

About Coverstore

At Coverstore, our mission is protect what you love. We are passionate about creating the highest quality cover, storage, organization, and lifestyle products for your every day. Trusted by millions of households and the businesses they rely on, and long recognized as a market‑leader, we never settle for less and are keenly focused on the details that set us apart from the rest. We continue to invest in innovative products and services, like made‑to‑order custom covers, that will help our customers protect their most cherished belongings for years to come.

Since 2005, Coverstore has sold millions of cover, storage, and lifestyle products to households around the world. We have also created products for and partnered with thousands of businesses, including United Airlines, Texas A&M University, Fenway Park, Beverly Hills Hotel, SoHo House, Rosewood Hotels, Microsoft, Polywood, Agio, Franklin BBQ, and more.

Job purpose

The Site Merchandiser is a key driver of success for the Coverstore ecommerce platform, responsible for site integrity, site merchandising, optimizing sales and conversion, scheduling, and auditing to deliver a seamless and engaging shopping experience. This role keeps content accurate, pages optimized, promotions scheduled and the site running reliably driving a smooth customer journey and stronger conversion.

Duties and responsibilities

Site Optimization & Merchandising Strategy

• Own site merchandising strategy—using data to guide category structure, sequencing, and conversion optimization.
• Direct site attributes (filtering, groupings, sequencing, add-ons) for a seamless user experience.
• Lead site customization strategy to tailor the customer journey and drive engagement.
• Own customization and site attribution. Working with Merchandising to maintain.
• Own on‑page SEO strategy (excluding content creation)—internal linking, metadata, URLs, and HTML tags.
• Monitor site search and turn insights into actionable recommendations.
• Partner with Marketing and Acquisition on landing page strategy for campaigns, promotions, and seasonal initiatives, optimizing conversion and channel performance.
• Serve as functional expert on third‑party platforms.
• Partner cross‑functionally to shape and prioritize page updates aligned to business goals. Recommend and create new pages and site structure.
• Own site discounts and collaborate cross‑functionally as needed.
• Analyze navigation and landing page performance; lead recommendations and implementation.

Site Governance & Cross‑Functional Auditing

• Partner with Merchandising on new product launches and post‑launch accuracy. Lead site launch process.
• Check site daily to identify issues ahead of customers.
• Lead a proactive site auditing cadence, driving issue resolution through clear ticketing.
• Partner with IT/development to troubleshoot issues, evaluate tools, and guide improvements.
• Serve as key stakeholder contact for site performance, changes, and project updates.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics or a related field
• 2-4 years of experience in ecommerce, site merchandising, or marketing
• Strong organizational and multitasking skills, with keen attention to detail and curious mindset
• Problem solver with excellent communication and interpersonal skills
• Ability to work collaboratively within a team and escalation issues appropriately when needed
• Experience in any of Shopify, GA4, Atlassian, Salsify or Site Personalization Platforms a plus
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and other standard office equipment