Site Merchandiser, Coverstore

DC INTERNATIONAL GROUP INC; Carrollton (TX); Hybrid; USD 52,000 - 72,000; Full time

Job summary

Coverstore is seeking a Site Merchandiser to drive site integrity, merchandising, and conversion optimization for a seamless shopping experience. The role emphasizes data-guided categorization, on-page SEO, and landing page strategy to maximize performance.

Ideal candidates have 2-4 years in ecommerce/site merchandising or marketing, a relevant degree, and strong collaboration skills. Hybrid work from Carrollton, TX area is offered.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics or a related field.
• 2-4 years of experience in ecommerce, site merchandising, or marketing.
• Strong organizational and multitasking skills with keen attention to detail.
• Experience with Shopify, GA4, Atlassian, Salsify or Site Personalization Platforms is a plus.

Responsibilities

• Own site merchandising strategy using data to guide category structure, sequencing, and conversion optimization.
• Lead on-page SEO strategy, internal linking, metadata, URLs, and HTML tags (content not included).
• Manage landing page strategy for campaigns, promotions, and seasonal initiatives to optimize conversions.
• Lead site governance and cross-functional audits, partner with IT for improvements and issue resolution.

Skills

Ecommerce experience

Site merchandising

Marketing

Education

Bachelor's degree in Business/ Marketing/ Data Analytics

Tools

Shopify

GA4

Atlassian

Salsify

Job description

This is a hybrid position working 3 days a week in our Carrollton, TX office.About CoverstoreAt Coverstore, our mission is to protect what you love. We are passionate about creating the highest quality cover, storage, organization, and lifestyle products for your every day. Trusted by millions of households and the businesses they rely on, and long recognized as a market-leader, we never settle for less and are keenly focused on the details that set us apart from the rest. We continue to invest in innovative products and services, like made-to-order custom covers, that will help our customers protect their most cherished belongings for years to come.Since 2005, Coverstore has sold millions of cover, storage, and lifestyle products to households around the world. We have also created products for and partnered with thousands of businesses, including United Airlines, Texas A&M University, Fenway Park, Beverly Hills Hotel, SoHo House, Rosewood Hotels, Microsoft, Polywood, Agio, Franklin BBQ, and more.Job purposeThe Site Merchandiser is a key driver of success for the Coverstore ecommerce platform, responsible for site integrity, site merchandising, optimizing sales and conversion, scheduling, and auditing to deliver a seamless and engaging shopping experience. This role keeps content accurate, pages optimized, promotions scheduled and the site running reliably driving a smooth customer journey and stronger conversion.Duties and responsibilitiesSite Optimization & Merchandising StrategyOwn site merchandising strategy—using data to guide category structure, sequencing, and conversion optimization.Direct site attributes (filtering, groupings, sequencing, add-ons) for a seamless user experience.Lead site customization strategy to tailor the customer journey and drive engagement.Own customization and site attribution. Working with Merchandising to maintain.Own on-page SEO strategy (excluding content creation)—internal linking, metadata, URLs, and HTML tags.Monitor site search and turn insights into actionable recommendations.Landing Page Strategy & Digital Content PlanningPartner with Marketing and Acquisition on landing page strategy for campaigns, promotions, and seasonal initiatives, optimizing conversion and channel performance.Serve as functional expert on third-party platforms.Partner cross-functionally to shape and prioritize page updates aligned to business goals. Recommend and create new pages and site structure.Own site discounts and collaborate cross-functionally as needed.Analyze navigation and landing page performance; lead recommendations and implementation.Site Governance & Cross-Functional AuditingPartner with Merchandising on new product launches and post-launch accuracy. Lead site launch process.Check site daily to identify issues ahead of customers.Lead a proactive site auditing cadence, driving issue resolution through clear ticketing.Partner with IT/development to troubleshoot issues, evaluate tools, and guide improvements.Serve as key stakeholder contact for site performance, changes, and project updates.QualificationsBachelor’s degree in Business, Marketing, Data Analytics or a related field2-4 years of experience in ecommerce, site merchandising, or marketingStrong organizational and multitasking skills, with keen attention to detail and curious mindsetProblem solver with excellent communication and interpersonal skillsAbility to work collaboratively within a team and escalate issues appropriately when neededExperience in any of Shopify, GA4, Atlassian, Salsify or Site Personalization Platforms a plusProficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and other standard office equipmentLocal to the Dallas-Fort Worth area