Site Experience & Conversion Optimization Lead

TravisMathew; Huntington Beach (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

TravisMathew is a premium apparel brand blending performance and lifestyle, inspired by Southern California. We seek a Manager, Site Experience & Operations to drive conversion across travismathew.com and travismathew.ca, leading testing, personalization, and an optimized consumer journey.

You will partner with Digital Product, vendors and analytics teams to execute a best-in-class ecommerceExperience, manage testing calendars, and guide seasonal product launches and promotions.

Responsibilities

• Lead site experience strategy and testing to drive ecommerce business.
• Manage ecommerce product setup strategy and launch process.
• Partner with Digital Product, Callaway Digital, and vendors to define swim lanes.
• Develop and manage A/B and multivariate tests and personalized experiences.
• Oversee 3rd party relationships and optimize tools for the consumer journey.
• Analyze data from Google Analytics and 3rd party platforms, report findings.

Skills

Microsoft Office

Analytics

Google Suite

CSS

Tools

Dynamic Yield

Optimizely

Google Analytics

Adobe Analytics

Hotjar

Qualtrics

Bazaarvoice

Rebuy

TrueFit

Job description

TravisMathew is a premium apparel brand blending performance and lifestyle, inspired by Southern California. We seek a Manager, Site Experience & Operations to drive conversion across travismathew.com and travismathew.ca, leading testing, personalization, and an optimized consumer journey.

You will partner with Digital Product, vendors and analytics teams to execute a best-in-class ecommerceExperience, manage testing calendars, and guide seasonal product launches and promotions.