SimCapture Sales Specialist

Laerdal Medical; United States; Hybrid; USD 70,000 - 78,000; Full time

Benefits offered by this job

Generous PTO/Holidays

Hybrid work

Medical, Dental, Vision

HSA/FSA options

401k with employer match

Tuition reimbursement

Wellness reimbursement

Professional development

Pet insurance

Subsidized cafeteria in NY office

Job summary

Laerdal Medical is seeking a SimCapture Sales Specialist for the South Central region to drive revenue growth and customer adoption of SimCapture solutions across healthcare, education, government, military, and EMS. You will use a consultative sales approach to uncover needs and demonstrate value, partnering with customers and internal teams to deliver impactful simulation outcomes.

The role requires strong relationship-building, product knowledge, and territory management, with up to 50%

Qualifications

• Bachelor's degree preferred and at least 3 years of sales experience in medical, education, technology, or related industries.
• Ability to articulate value of SimCapture and AV technologies to diverse audiences.
• Proven consultative selling and territory management experience.
• Strong verbal, written, presentation, and interpersonal communication skills.
• Proficient with CRM systems, sales technology, and digital tools.
• Strong organizational, planning, and problem-solving skills.
• Independent and team-oriented work style.
• Customer-focused with a passion for meaningful solutions.
• Experience leveraging AI and digital tools to improve productivity and engagement.
• Willingness to travel up to 50%, including evenings and weekends.
• Valid driver's license required.

Responsibilities

• Achieve annual revenue targets and grow SimCapture adoption within the assigned territory.
• Develop and execute territory plans to drive pipeline growth, new opportunities, and engagement.
• Utilize consultative selling to uncover customer needs and create tailored solutions.
• Manage territory activities, sales calls, forecasting, and opportunities progression.
• Create proposals and quotations that align customer objectives with Laerdal solutions.
• Build and maintain strong customer relationships as a trusted advisor on simulation practices.
• Capture and maintain accurate data in Salesforce for opportunities and customers.
• Demonstrate technical and functional knowledge of SimCapture and related AV tech.
• Explain integration with simulation programs and broader Laerdal portfolio.
• Collaborate with partners, marketing, customer success, and events to maximize impact.
• Provide market feedback on competition and trends; support annual campaigns.
• Maintain forecasting and pipeline reporting; manage expenses per policy.

Skills

Consultative selling

Territory management

Relationship building

CRM proficiency

Travel readiness

Strong communication

AV/SimCapture knowledge

Education

Bachelor's degree

Tools

Salesforce

CRM software

Sales tech

Job description

SimCapture Sales Specialist - South Central

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Hybrid and Compressed Work Week (for operations-based roles only)
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

The SimCapture Sales Specialist is responsible for driving sales growth and customer adoption of Laerdal's SimCapture portfolio across healthcare, education, government, military, and EMS organizations. This role leverages a consultative sales approach to identify customer needs, demonstrate the value of SimCapture solutions, and develop opportunities that improve simulation program effectiveness and learner outcomes.

Working closely with customers, strategic partners, and internal stakeholders, the SimCapture Sales Specialist serves as a subject matter expert for the SimCapture portfolio, helping customers understand how video capture, debriefing, and simulation management solutions support their training objectives. Success in this role requires strong relationship-building skills, technical product knowledge, territory management, and the ability to translate customer challenges into impactful solutions that drive revenue growth and advance Laerdal's mission of helping save lives.

Responsibilities

Sales Growth & Territory Management

• Achieve annual revenue targets and grow SimCapture adoption within the assigned territory.
• Develop and execute territory plans to drive pipeline growth, new opportunities, and customer engagement.
• Utilize consultative selling techniques to uncover customer needs and create tailored solutions.
• Manage territory activities, sales calls, forecasting, and opportunity progression through the sales cycle.
• Create proposals and quotations that align customer objectives with Laerdal solutions.

Customer Relationship Management

• Build and maintain strong relationships with new and existing customers.
• Serve as a trusted advisor by sharing best practices in simulation, video capture/debriefing, and program management.
• Understand customer goals and demonstrate how SimCapture supports desired outcomes and strategic priorities.
• Capture and maintain accurate customer and opportunity data within Salesforce.

Product & Solution Expertise

• Demonstrate technical and functional knowledge of SimCapture solutions and related AV technologies.
• Articulate how SimCapture integrates with simulation programs, services, simulators, and the broader Laerdal portfolio

Collaboration & Strategic Execution

• Partner with Strategic Partners, Territory Managers, Marketing, Customer Success, Educational Specialists, Technical Support, and other stakeholders to maximize customer impact.
• Collaborate on regional events, webinars, SUN meetings, tradeshows, and other customer engagement activities.
• Provide market feedback on competitive activity, industry trends, and customer needs.

Performance & Operational Excellence

• Maintain accurate forecasting, pipeline management, and CRM reporting.
• Analyze territory performance and develop action plans to achieve growth objectives.
• Manage expenses and administrative requirements in accordance with company policies.
• Support key organizational initiatives and annual sales campaigns.

Requirements:

• Ideal candidate must reside within the South Central sales region to effectively support customers and business needs. Texas is preferred; candidates located throughout the region are encouraged to apply.
• Bachelor's degree preferred and a minimum of 3 years of successful sales experience in medical, education, technology, or related industries.
• Ability to demonstrate and articulate the value of SimCapture solutions and audiovisual (AV) technologies to diverse customer audiences, translating technical capabilities into customer outcomes.
• Proven consultative selling and territory management experience.
• Strong verbal, written, presentation, and interpersonal communication skills.
• Highly proficient with CRM systems, sales technology, and digital tools.
• Strong organizational, planning, and problem-solving skills.
• Ability to work independently and collaboratively in a team-oriented environment.
• Customer-focused mindset with a passion for delivering meaningful solutions.
• Experience leveraging AI and digital tools to improve productivity, customer engagement, and sales effectiveness.
• Willingness to travel up to 50%, including occasional evenings and weekends.
• Valid driver's license required.

Salary Range: $70,000 - $78,000, additional $80,000 variable at 100% to plan

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.