Signage & Wayfinding Designer - Mid - Senior Level - Atlanta

Gensler; Atlanta (GA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401k with profit sharing

Annual bonus opportunities

Job summary

Gensler seeks a Signage Designer in Atlanta to translate client brands into physical environments through graphics, signage, and wayfinding. You will lead design, documentation, and implementation, coordinating with multidisciplinary teams and fabricators to deliver high-quality signage solutions across healthcare, education, entertainment, hospitality, and workplace sectors.

The role emphasizes strategy, mentorship of junior staff, and ensuring design excellence and client satisfaction from

Qualifications

• Bachelor's degree in graphic design, architecture, or related field.
• 8–10 years of professional experience in signage and wayfinding design or similar studio experience.
• Strong graphic design, illustration, typography, and information design skills across multiple project types.
• Portfolio demonstrating installed signage and wayfinding work, including both conceptual design and technical documentation.
• Excellent verbal and written communication skills.
• Ability to manage a project and multitask with tight deadlines.

Responsibilities

• Develop innovative signage and wayfinding strategies for complex navigation challenges.
• Create sign families, hierarchies, messaging frameworks, and environmental graphics.
• Produce design intent packages, technical drawings, elevations, and production-ready artwork.
• Coordinate with clients, architects, designers, contractors, and fabricators.
• Oversee coordination of fabrication, construction, and installation documentation.

Skills

Signage design

Wayfinding

2D/3D design

Adobe Creative Suite

Project coordination

Communication

Education

Bachelor's degree in graphic design or architecture

Tools

Revit

Rhino

SketchUp

Illustrator

MS Office

Job description

General Information

Posting Date: 10-26-2026

Time Type: Full-Time

Job ID: 9304

Areas of Expertise: Brand Design

Job Category: Brand, Graphics, Digital Media

Locations

Atlanta, GA, US

Description

Your Role

As a Gensler Signage Designer within our growing Atlanta office, you will bring technical proficiency with a passion for helping translate a client's brand into physical environments through graphics, signage, wayfinding, and placemaking strategies. You will focus on the strategy, design, documentation, and implementation oversight of signage systems including coordination and integration into larger architectural project contexts. Our ideal candidate is a strong 2D and 3D designer, who can quickly generate multiple concepts and develop them into viable design solutions. You have strong technical skills and will coordinate between multiple internal project design teams, fabricators, and clients. Your projects will vary in size and span across multiple industries.

This mid-to-senior role is a hands-on designer, thinker, collaborator, and leader. You must love to push new ideas, be passionate about design, and get excited about juggling diverse projects and working with extremely talented creative teams. As a main point of contact for the client, you'll draw on your extensive knowledge of the design and delivery process while mentoring junior staff to encourage the highest level of design and client satisfaction.

As a Signage + Wayfinding Design leader, you will be responsible for delivering design and strategy and collaborating with fast-paced interdisciplinary teams of architects, interior designers, graphic designers, illustrators, digital designers and more to deliver projects ranging from complex signage & wayfinding programs to small bespoke signage solutions. You will lead and deliver projects from start to finish maintaining design excellence and exceptional client service. Your work will span a diverse range of markets including healthcare, education, entertainment, hospitality, retail, sports, and workplace.

What You Will Do

• Develop innovative signage and wayfinding strategies that solve complex navigation challenges and create intuitive user experiences
• Conduct research and user journey analysis to understand organizational, cultural, and physical environments, translating insights into effective communication systems
• Design cohesive sign families, hierarchies, messaging frameworks, and environmental graphics that integrate typography, color, symbology, materials, and architectural context
• Create sign location plans, message schedules, traffic flow diagrams, and detailed wayfinding documentation from concept through implementation
• Produce design intent packages, technical drawings, elevations, details, and production-ready artwork for 2D, 3D, print, and digital applications
• Collaborate closely with clients, architects, designers, contractors, and fabricators to deliver integrated, high-quality signage solutions
• Coordinate fabrication, construction, and installation documentation while reviewing RFIs, shop drawings, prototypes, and submittals to ensure design integrity
• Participate in site surveys, field verification, installation reviews, and punch walks to ensure successful project execution from concept to completion
• Manage multiple projects simultaneously while contributing to studio standards, best practices, innovation, and continuous improvement across signage and wayfinding design
• Focus on anticipating needs throughout the project process, ensuring clarity of deliverables, timelines, and focus on the scope / client expectations

• Assist with reviewing scope proposals and identifying talent within the team to support the client ask
• Support senior designers and studio directors in business development with both current and potential clients

Your Qualifications

• Bachelor's degree in graphic design, industrial design, environmental design, architecture, visual communication, or related field
• 8-10 years of professional experience in signage and wayfinding design or similar studio experience
• Strong graphic design, illustration, typography, composition, and information design skills across multiple project types
• Portfolio demonstrating installed signage and wayfinding work, including both conceptual design and technical documentation
• Excellent verbal and written communication skills
• Ability to manage a project and multitask, working on various projects at once, often with tight deadlines and with careful attention to detail
• Ability to work with moderate guidance; proactive, motivated, self-starter
• Software Competency:
  • Mastery: Adobe Creative Suite (Illustrator, InDesign, and Photoshop), MS Office
  • Nice to have: Revit and other 3D modeling software such as Rhino, Sketchup, or similar

This role is not remote; we look forward to working with our new Signage and Wayfinding Designer in our dynamic Atlanta office.

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Awareness Week," our offices reflect our people's diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life.

• Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off.
• We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities.

Our annual base salary range has been established based on local markets.

As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.

NOTICE TO APPLICANTS

We are proud to be an Equal Employment Opportunity and affirmative action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state and local law.

Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with federal, state and local law.

See also Know your rights: Workplace discrimination is illegal, right to work and E-verify program, as required by law.

Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us.