Signage Designer - Mid Level

Gensler; Charlotte (NC); On-site; USD 80,000 - 110,000; Full time

Job summary

Gensler Charlotte is seeking a Signage Designer to translate client brands into physical environments through graphics, signage, wayfinding, and placemaking. You will lead strategy, design, documentation, and oversight across signage systems within architectural contexts.

The ideal candidate is a strong 2D/3D designer with experience coordinating with internal teams, fabricators, and clients on projects across industries. Proficiency in BIM and Adobe Creative Suite is essential.

Qualifications

• Bachelor's degree in graphic design, industrial design, environmental design, architecture, visual communication, or related field.
• 5-10 years of professional experience in signage and wayfinding design, environmental graphic design, or similar studio experience.
• Strong graphic design, illustration, typography, composition, and information design skills across multiple project types.
• Portfolio demonstrating installed signage and wayfinding work, including both conceptual design and technical documentation.

Responsibilities

• Develop innovative signage and wayfinding strategies that solve complex navigation challenges and create intuitive user experiences.
• Conduct research and user journey analysis to understand environments, translating insights into effective communication.
• Design cohesive sign families, hierarchies, messaging frameworks, and environmental graphics that integrate typography, color, and architectural context.
• Create sign location plans, message schedules, traffic flow diagrams, and detailed wayfinding documentation from concept through implementation.
• Produce design intent packages, technical drawings, elevations, details, and production-ready artwork for 2D, 3D, print, and digital applications.
• Collaborate with clients, architects, designers, contractors, and fabricators to deliver integrated signage solutions.
• Coordinate fabrication, construction, and installation documentation while reviewing RFIs and submittals for design integrity.
• Work within Revit-based BIM workflows to integrate wayfinding and signage into architectural documentation.
• Participate in site surveys, field verification, installation reviews, and punch walks.
• Manage multiple projects, contributing to studio standards and best practices.

Skills

Graphic design

Typography

BIM

Revit

Rhino

SketchUp

Adobe Creative Suite

MS Office

UX/UI prototyping

Education

Bachelor's degree (graphic/environmental/architecture)

Tools

Revit

Rhino

SketchUp

Job description

Job Details

• Posting Date: 10-16-2026
• Time Type: Full-Time
• Job ID: 9240
• Areas of Expertise: Brand Design
• Job Category: Brand, Graphics, Digital Media

Locations

Charlotte, NC, US

Your Role

As a Gensler Signage Designer within our growing Charlotte office, you will bring technical proficiency with a passion for helping translate a client's brand into physical environments through graphics, signage, wayfinding, and placemaking strategies. You will focus on the strategy, design, documentation, and implementation oversight of signage systems including coordination and integration into larger architectural project contexts. Our ideal candidate is a strong 2D and 3D designer, who can quickly generate multiple concepts and develop them into viable design solutions. You have strong technical skills and will coordinate between multiple internal project design teams, fabricators, and clients. Your projects will vary in size and span across multiple industries.

What You Will Do

• Develop innovative signage and wayfinding strategies that solve complex navigation challenges and create intuitive user experiences
• Conduct research and user journey analysis to understand organizational, cultural, and physical environments, translating insights into effective communication systems
• Design cohesive sign families, hierarchies, messaging frameworks, and environmental graphics that integrate typography, color, symbology, materials, and architectural context
• Create sign location plans, message schedules, traffic flow diagrams, and detailed wayfinding documentation from concept through implementation
• Produce design intent packages, technical drawings, elevations, details, and production-ready artwork for 2D, 3D, print, and digital applications
• Collaborate closely with clients, architects, designers, contractors, and fabricators to deliver integrated, high-quality signage solutions
• Coordinate fabrication, construction, and installation documentation while reviewing RFIs, shop drawings, prototypes, and submittals to ensure design integrity
• Work within Revit-based BIM workflows to seamlessly integrate wayfinding and signage systems into architectural documentation and built environments
• Participate in site surveys, field verification, installation reviews, and punch walks to ensure successful project execution from concept to completion
• Manage multiple projects simultaneously while contributing to studio standards, best practices, innovation, and continuous improvement across signage and wayfinding design

Your Qualifications

• Bachelor's degree in graphic design, industrial design, environmental design, architecture, visual communication, or related field
• 5-10 years of professional experience in signage and wayfinding design, environmental graphic design, or similar studio experience
• Strong graphic design, illustration, typography, composition, and information design skillsacross multiple project types
• Portfolio demonstrating installed signage and wayfinding work, including both conceptual design and technical documentation (e.g., scale drawings and sign assembly details and coordination within architectural BIM models and drawing sets)
• Excellent verbal and written communication skills
• Ability to multitask, working on various projects at once, often with tight deadlines and with careful attention to detail
• Ability to work with moderate guidance; proactive, motivated, self-starter
• Nice to have: Familiarity and drive to learn and implement the latest and greatest software, technologies and workflows including a working understanding of AI for asset creation, workflow, and research
• Software Competency:
  • Mastery: Adobe Creative Suite (Illustrator, InDesign, and Photoshop), MS Office
  • Proficiency: Revit and other 3D modeling software such as Rhino, Sketchup, or similar
• Nice to have: UX/UI prototyping e.g., Figma, Adobe Express, Adobe XD, Miro Prototype Pro or similar, Motion graphics or video editing e.g., Adobe Premiere, After Effects, Final Cut Pro or similar

This role is not remote; we look forward to working with our new Signage and Wayfinding Designer in our growing Charlotte office.

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Awareness Week," our offices reflect our people's diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.

Notice to Applicants

We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state and local law.

Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with federal, state and local law.

See also Know your rights: Workplace discrimination is illegal, right to work and E-verify program, as required by law.

Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us.

Regarding Gensler's approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing Gensler should email [e-mail].

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