Signage Designer - Mid - Level - Atlanta

Gensler; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Gensler in Atlanta is seeking a Signage Designer to translate a client’s brand into physical environments through graphics, signage, wayfinding, and placemaking. You will focus on strategy, design, documentation, and implementation oversight of signage systems within architectural contexts.

This mid-to-senior, hands-on role requires leading design efforts, mentoring junior staff, and coordinating with architects, interior designers, fabricators, and clients to deliver projects across healthcare,

Qualifications

• Experience in signage or environmental graphics design.
• Leadership or mentoring experience in design teams.
• Strong collaboration with clients and project teams.

Responsibilities

• Develop innovative signage and wayfinding strategies that solve complex navigation challenges and create intuitive user experiences
• Conduct research and user journey analysis to understand organizational, cultural, and physical environments, translating insights into effective communication systems
• Design cohesive sign families, hierarchies, messaging frameworks, and environmental graphics that integrate typography, color, symbology, materials, and architectural context

Skills

Signage design

Wayfinding

2D design

3D design

Client coordination

Leadership/mentorship

Job description

As a Gensler Signage Designer within our growing Atlanta office , you will bring technical proficiency with a passion for helping translate a client’s brand into physical environments through graphics, signage, wayfinding, and placemaking strategies. You will focus on the strategy, design, documentation, and implementation oversight of signage systems including coordination and integration into larger architectural project contexts. Our ideal candidate is a strong 2D and 3D designer, who can quickly generate multiple concepts and develop them into viable design solutions. You have strong technical skills and will coordinate between multiple internal project design teams, fabricators, and clients. Your projects will vary in size and span across multiple industries.

This mid-to-senior role is a hands‑on designer, thinker, collaborator, and leader. You must love to push new ideas, be passionate about design, and get excited about juggling diverse projects and working with extremely talented creative teams. As a main point of contact for the client, you’ll draw on your extensive knowledge of the design and delivery process while mentoring junior staff to encourage the highest level of design and client satisfaction.

As a Signage + Wayfinding Design leader, you will be responsible for delivering design and strategy and collaborating with fast‑paced interdisciplinary teams of architects, interior designers, graphic designers, illustrators, digital designers and more to deliver projects ranging from complex signage & wayfinding programs to small bespoke signage solutions. You will lead and deliver projects from start to finish maintaining design excellence and exceptional client service. Your work will span a diverse range of markets including healthcare, education, entertainment, hospitality, retail, sports, and workplace.

What You Will Do

• Develop innovative signage and wayfinding strategies that solve complex navigation challenges and create intuitive user experiences
• Conduct research and user journey analysis to understand organizational, cultural, and physical environments, translating insights into effective communication systems
• Design cohesive sign families, hierarchies, messaging frameworks, and environmental graphics that integrate typography, color, symbology, materials, and architectural context