Signage Designer: Wayfinding & Placemaking Expert

Gensler

San Francisco (CA)

On-site

USD 90,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Bonus opportunities

401k matching

Health insurance

Paid holidays & time off

Job summary

Gensler’s San Francisco Brand Design team seeks a talented graphic designer to join our creative studio, bringing brand stories to life through signage, wayfinding, and placemaking. You will translate brand into physical environments, coordinating with internal teams, fabricators, and clients on high-profile projects including aviation wayfinding.

The role focuses on strategy, design, documentation, and implementation oversight within BIM workflows, with strong 2D/3D design skills and a robust

Qualifications

Bachelor’s degree in graphic design, industrial design, environmental design, architecture, visual communication, or related field.
5–10 years of experience in signage, wayfinding, and environmental graphic design within an architecture or design firm.
Strong graphic design, illustration, typography, composition, and information design skills across multiple project types.
Portfolio showing installed signage and wayfinding work with conceptual design and technical documentation.
Excellent verbal and written communication skills.
Ability to multitask and meet tight deadlines with attention to detail.
Nice to have familiarity with latest software/workflows including AI for asset creation and research.
Software competency across Adobe Creative Suite and MS Office; working knowledge of Revit and 3D modeling tools.

Responsibilities

Generate and document design solutions for complex wayfinding conditions.
Conduct research on context of a project.
Develop user journeys related to navigation.
Translate strategies into sign location plans, schedules, sign families, drawings, elevations, and details.
Design sign types with typography, hierarchy, legibility, and materials.
Create production-ready artwork for 2D/3D/print/digital applications.
Collaborate within BIM workflows and coordinate with teams and fabricators.
Coordinate with vendors on material selections and installation requirements.
Review vendor submittals for design intent alignment.
Participate in site surveys, field verification, and installation reviews.
Manage multiple tasks with project schedules and budgets.
Support Design Management in tracking project details and communications.
Contribute to studio standards and best practices for signage and wayfinding.