Signage Consultant

Society for Experiential Graphic Design; Largo (FL); On-site; USD 85,000 - 110,000; Full time

Job summary

Wendover Art Group is seeking a Signage Consultant to join our team. This role sits at the intersection of design, hospitality, architecture, regulation, and manufacturing to translate client vision into compelling and compliant signage programs.

You will guide projects from early conversations to final execution, interpreting plans and regulations, shaping materials and typography, and collaborating with cross-functional teams to deliver integrated signage solutions for upscale environments.

Qualifications

• Experience in signage, environmental graphic design, wayfinding, architecture, interior design, hospitality design, or related field.
• Strong understanding of signage planning, programming, placement, and wayfinding principles.
• Experience with hospitality projects and guest experience impact.
• Ability to read and interpret architectural plans, floor plans, elevations.
• Working knowledge of ADA and accessibility requirements, life-safety signage, codes.
• Strong aesthetic judgment for typography, materials, finishes, color, and design integration.
• Balance creative vision with regulatory, functional, and technical requirements.
• Strong customer-facing communication and presentation skills.
• Detail-oriented with ability to manage complex signage packages.
• Collaborative problem solver across teams.
• Curious and proactive about materials, fabrication, and evolving regulations.

Responsibilities

• Serve as the signage expert, understanding client vision, brand, and project requirements.
• Translate needs into comprehensive signage packages with types, quantities, messaging, placement, materials, and finishes.
• Read architectural plans, elevations, and project docs to identify signage opportunities and requirements.
• Develop signage and wayfinding strategies for hotels, resorts, restaurants, and multifamily environments.
• Determine signage placement based on guest flow, sightlines, accessibility, and design intent.
• Apply ADA, accessibility, and life-safety knowledge throughout project development.
• Contribute strong aesthetic perspective to typography, materials, finishes, and illumination.
• Collaborate with clients and designers to ensure signage feels integrated into design language.
• Present recommendations and guide clients toward solutions, not just requests.
• Identify gaps or conflicts in plans and develop proactive solutions.
• Work closely with Creative, Industrial Design, Project Management, Production, and Quality teams.
• Build knowledge of Wendover’s materials, construction methods, and manufacturing processes.
• Maintain engagement through project lifecycle to align vision, compliance, manufacturability, and execution.

Skills

Wayfinding design

Signage programs

Architectural plans reading

ADA accessibility knowledge

Client liaison

Regulatory compliance

Job description

About the Role

At Wendover Art Group, the Signage Consultant sits at the intersection of design, hospitality, architecture, regulation, and manufacturing. This is a highly customer-facing role for someone who can understand a client’s vision and transform it into a signage program that is as visually compelling as it is functional and compliant.

You will serve as the face and voice of Wendover for our signage customers, guiding projects from early conversations and architectural plan review through design development and final execution. You will understand how guests experience and navigate a property, determine what signage is needed and where it belongs, and help shape the materials, finishes, typography, and design details that bring the environment together.

Success in this role requires both sides of signage expertise: a strong aesthetic eye and a strong understanding of the technical and regulatory requirements behind great signage.

Key Responsibilities

• Serve as the customer’s signage expert, understanding their vision, brand, property, aesthetic direction, guest experience, operational needs, and project requirements.
• Translate customer needs into comprehensive signage packages encompassing sign types, quantities, messaging, placement, materials, finishes, wayfinding, and regulatory requirements.
• Read and interpret architectural plans, floor plans, elevations, and project documentation to identify signage requirements and opportunities.
• Develop signage and wayfinding strategies for hotels, resorts, restaurants, multifamily, and other hospitality-driven environments.
• Determine appropriate signage placement based on guest flow, sightlines, accessibility, architectural conditions, functionality, and design intent.
• Apply knowledge of ADA, accessibility, building, egress, life-safety, and other applicable signage requirements throughout project development.
• Bring a strong aesthetic perspective to signage, influencing typography, materials, finishes, color, dimensionality, illumination, and visual integration with the surrounding environment.
• Partner with customers and designers to ensure regulatory signage feels intentional and integrated into the property's broader design language.
• Present recommendations and confidently guide customers toward solutions rather than simply executing requests.
• Identify gaps, conflicts, or opportunities within signage plans and proactively develop solutions before they impact execution.
• Partner closely with Creative, Industrial Design & Product Engineering, Account Project Management, Production, and Quality to translate customer expectations into successful finished products.
• Develop strong knowledge of Wendover’s materials, construction methods, mounting systems, lighting capabilities, finishes, and manufacturing processes.
• Remain engaged throughout the project lifecycle to maintain alignment between customer vision, design intent, compliance, manufacturability, and final execution.

Qualifications

• Experience in signage, environmental graphic design, wayfinding, architecture, interior design, hospitality design, or a related field.
• Strong understanding of signage planning, programming, placement, and wayfinding principles.
• Experience working with hospitality projects and an understanding of how signage contributes to the guest experience.
• Ability to confidently read and interpret architectural plans, floor plans, elevations, and related documentation.
• Working knowledge of ADA and accessibility requirements, life-safety signage, building codes, and other regulations affecting signage programs.
• Strong aesthetic judgment with the ability to evaluate typography, materials, finishes, scale, color, and overall design integration.
• Ability to balance creative vision with regulatory, functional, and technical requirements.
• Strong customer-facing communication and presentation skills with the ability to establish credibility and confidently guide clients.
• Detail-oriented and able to manage complex signage packages involving numerous sign types, locations, requirements, and stakeholders.
• Collaborative problem solver who can work effectively across creative, technical, manufacturing, and customer-facing teams.
• Curious and proactive, with an interest in continually expanding knowledge of materials, fabrication, hospitality design, signage technologies, and evolving regulatory requirements.

Why Wendover Art Group

Wendover offers something unique: the ability to influence a signage program from the first customer conversation through the finished product.

You will work across the creative and technical sides of signage, understanding a hospitality environment, interpreting plans and regulations, shaping the design language, determining placement and wayfinding, and collaborating directly with the teams that engineer and manufacture the final product.

For someone who believes exceptional signage must communicate, guide, comply, integrate, and elevate the environment, this is an opportunity to become a trusted expert for our customers while shaping sophisticated hospitality signage programs and seeing those ideas physically brought to life through Wendover’s vertically integrated capabilities.