Shopper Marketing Manager (Beauty)

The Talent Magnet; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

The Talent Magnet is recruiting for a Shopper Marketing Manager to lead portfolio-wide retail-media strategy and shopper activation across brands. You will translate priorities into interconnected retailer programs spanning social, influencer, PR, e-commerce and on-shelf execution.

Own the shopper journey, partner with sales and agencies, and drive a test-and-learn culture to optimize investments and performance across platforms.

Qualifications

• 5 years of demonstrated success designing and executing shopper-marketing programs end to end in a consumer or retail context.
• Deep working knowledge of major retailer networks – Roundel, Ulta Beauty Media and Walmart Connect.
• Experience managing retail-media investment and using performance data to improve strategy and activation.
• Fluency across the connected shopper journey, including digital retail media, e-commerce and in-store activation.
• Experience influencing cross-functional stakeholders and introducing new processes in evolving organizations.
• Beauty experience is welcome but not required; related consumer categories are relevant.

Responsibilities

• Portfolio strategy: Develop a cohesive shopper-marketing and retail-media approach across the brand portfolio.
• Integrated campaign planning: Connect retail media with social, PR, national media, e‑commerce and in-store execution.
• Retail-media leadership: Act as internal expert on Roundel, Ulta Beauty Media and Walmart Connect.
• Agency partnership: Set direction for media agencies and challenge plans when data supports a stronger path.
• Cross-functional execution: Collaborate with brand marketing, sales, e-commerce, Amazon and agencies.
• Performance and optimization: Define success metrics and synthesize data to drive insights and tests.
• Capability building: Create processes and rhythms that embed retail media into marketing workflows.
• Change leadership: Build trust and guide teams toward a more connected, high-accountability model.

Skills

Shopper marketing

Retail media

Campaign planning

Cross-functional leadership

Data-driven decisions

Tools

Roundel

Ulta Beauty Media

Walmart Connect

Job description

Our client is an entrepreneurial, private-equity-backed beauty and personal-care company with a growing portfolio of consumer brands. The business delivers high-quality, accessible products through innovation and on-trend design. Its fast-paced culture is led by executives with deep consumer packaged goods experience and strong records of building brands and businesses.

THE OPPORTUNITY

This is a newly created role with a portfolio-wide mandate. The Shopper Marketing Manager will establish how retail media and shopper marketing operate across the company, bringing retailer activations into one integrated marketing system alongside social, influencer, public relations, national media, e-commerce and on-shelf execution.

JOB PURPOSE

Own and advance shopper marketing and retail-media strategy across the full brand portfolio. Translate brand priorities and shopper insights into connected retailer programs that increase the combined impact of every marketing touchpoint. Bring clarity to ambiguity, establish effective ways of working, and raise the organization’s retail-media fluency and performance.

ESSENTIAL FUNCTIONS

Portfolio strategy: Develop a cohesive shopper-marketing and retail-media approach across the brand portfolio, balancing shared standards with retailer and brand-specific needs.

Integrated campaign planning: Connect retail media with social, influencer, public relations, national media, e-commerce and in-store execution so campaigns show up consistently across the shopper journey.

Retail-media leadership: Serve as the internal expert on platforms including Roundel, Ulta Beauty Media and Walmart Connect; stay current as capabilities, formats and measurement options evolve.

Agency partnership: Set clear direction for media-agency partners, evaluate recommendations critically, and challenge plans when the data or business opportunity supports a stronger path.

Cross-functional execution: Partner closely with brand marketing, sales, e-commerce, Amazon and agency teams to translate commercial priorities into coordinated activation plans.

Performance and optimization: Define success measures, synthesize campaign and shopper data, identify actionable insights, and build a test-and-learn discipline that improves future investment.

Capability building: Create practical processes, tools and operating rhythms that clarify ownership, reduce siloed work and make retail media an integrated part of the marketing mix.

Change leadership: Earn trust across teams, help stakeholders navigate shifting responsibilities, and move the organization toward a more connected, high-accountability model.

QUALIFICATIONS

• 5 years of demonstrated success designing and executing shopper-marketing and retail-media programs end to end in a consumer business, agency or retailer environment.
• Deep working knowledge of major retailer media networks - especially Roundel, Ulta Beauty Media and Walmart Connect and the ability to operate as a knowledgeable counterpart to media agencies.
• Experience managing meaningful retail-media investment and using performance data to improve strategy, channel mix and execution.
• Fluency across the connected shopper journey, including digital retail media, e-commerce, national media and in-store or on-shelf activation.
• Experience influencing cross-functional stakeholders and introducing new processes or capabilities in an evolving organization.
• Beauty experience is welcome but not required; experience in consumer packaged goods, food, apparel, personal care or another retailer-led category is relevant.

SUCCESSFUL PROFILE

Owner's mindset: Moves beyond the assignment, identifies adjacent opportunities and recommends a stronger course when the evidence supports it.

Curious and informed: Digs into shopper behavior, platform changes and business context rather than accepting standard answers.

Analytical storyteller: Synthesizes complex data and communicates clear recommendations that business partners can understand and act on.

Constructive challenger: Brings a point of view, asks sharp questions and influences agencies and colleagues without creating friction.

Builder in ambiguity: Creates structure where none exists, makes progress without perfect information and remains comfortable as responsibilities evolve.

Scrappy collaborator: Combines large-company best practices with the pace, flexibility and hands-on execution of a high-growth business.

Energized by the mission: Brings genuine passion for the brands, the consumer and the opportunity to build a modern beauty company.