Shopper & Category Insight Analyst

Crayola; Easton (Northampton County); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Annual bonus potential

Comprehensive healthcare benefits

Education assistance program

401(k) matching

Job summary

Crayola is seeking a Shopper & Category Insights Analyst in Easton, PA. You will serve as the analytical engine of the Commercial Voice, gathering and analyzing shopper, category, and customer data to drive growth opportunities and customer-specific recommendations.

The role blends data analytics with merchandising, planogram development, and performance measurement. Responsibilities include data integration across syndicated sources, translating insights into actionable outputs, and supporting

Qualifications

• BA/BS in business, marketing, analytics or related field; MBA preferred.
• 2-4 years of experience in CPG, category management, shopper insights, or analytics.
• Strong ability to translate data into clear, actionable insights.

Responsibilities

• Data Integration & Analysis: collect, integrate, and harmonize data from syndicated sources and POS.
• Customer Insight Development: translate analysis into tactical recommendations.
• Planogram & Merchandising Support: develop planograms and shelf recommendations.
• Execution Measurement & Reporting: track merchandising programs and maintain dashboards.
• Shopper Research Support: assist in development and analysis of shopper studies.
• Seasonal & Business Planning Support: support war rooms and readiness reviews.

Skills

Analytical skills

Excel

PowerPoint

Data interpretation

POS data analysis

Education

BA/BS in business/marketing/analytics

MBA preferred

Tools

Blue Yonder/JDA

Circana

Numerator

Retail portals

Job description

Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops quality art products and experiences that are loved by families and preferred by teachers. Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others. Crayola believes our workforce benefits from a broad spectrum of diverse ideas and perspectives which enables us to understand our consumers better.

Shopper & Category Insights Analyst, Easton, PA

GENERAL SUMMARY:

Serves as the analytical engine of the Commercial Voice, responsible for gathering, integrating, and analyzing shopper, category, and customer data to identify growth opportunities and inform customer-specific recommendations. This role combines data analytics with customer merchandising and planogram development, translating insights into actionable assortment, shelf, and category solutions that drive retailer performance. The Analyst supports category strategies, customer selling initiatives, and retail execution through fact-based analysis, planogram optimization, and performance measurement. While accountable for delivering accurate and actionable outputs, the role does not own enterprise-level storytelling or strategic narrative development.

Principal Duties & Responsibilities

Data Integration & Analysis

• Collect, integrate, and harmonize data across syndicated sources, retailer POS, shopper metrics, and internal systems.
• Analyze data to identify category trends, performance drivers, and growth opportunities.
• Develop structured, data-driven insights to support decision-making

Customer Insight Development

• Translate analysis into tactical, customer-specific recommendations aligned with category strategies
• Provide clear outputs to support retailer engagement and selling materials
• Ensure insights are grounded in data and aligned to shopper behavior

Planogram & Merchandising Support

• Develop planograms and merchandising recommendations aligned to shopper insights and category priorities
• Support assortment optimization and shelf productivity initiatives

Execution Measurement & Reporting

• Track and assess the effectiveness of merchandising and promotional programs
• Maintain dashboards and recurring reporting cadences
• Support seasonal reporting (e.g., BTS, Holiday, readiness, promotional analysis)

Shopper Research Support

• Assist in the development, fielding, and initial analysis of custom shopper research
• Translate research findings into usable outputs for category and customer teams

Seasonal & Business Planning Support

• Support key business rhythms including war rooms, readiness tours, and promotional recaps
• Deliver timely insights to inform planning cycles and execution reviews

JOB SPECIFICATIONS:

• BA or BS in business, marketing, analytics or related field, (MBA preferred).
• 2-4 years of experience in CPG, category management, shopper insights, or analytics
• Strong analytical skills with ability to interpret POS, syndicated, and shopper data
• Working knowledge of key CPG data sources (Circana, Numerator, retailer portals, etc.)
• Ability to translate data into clear, actionable insights
• Proficiency in Excel and PowerPoint
• Experience with planogram tools (e.g., Blue Yonder/JDA)

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. Specific vision abilities required by this job include close vision and the ability to adjust focus.

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability

Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.

Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. For a full list of Crayola benefits, please visit https://www.crayola.com/company/employee-benefits.

No phone calls please.

Search Firm Representatives - Please Read Carefully: Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means. Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.