Associate Brand & Product Marketing Manager
Crayola International
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Benefits offered by this job
Job summary
Qualifications
- 2+ years marketing experience preferably in CPG or consumer marketing.
- Proficient in MS Office, good organizational skills.
- Strong business results and accomplishments required.
- Strong communication and presentation skills.
- Strong analytical skills and results-driven mindset.
- Self-starter with innovative thinking.
- Ability to lead cross-functional teams.
- Proficient in MS Office; Lotus Notes.
Responsibilities
- Contributes thought leadership to global platform product segments.
- Recommends programs to drive profitability and category share.
- Conducts research to support marketing initiatives and recommendations.
- Supports secondary research and strategic implications for platform initiatives.
- Executes global new product processes and commercialization to meet financial goals.
- Coordinates and manages cross-functional team activities.
- Supports US & international account programs and promotions.
Skills
Education
Tools
Job description
The Associate Product Manager is responsible for the support and business management of assigned platform product segment driven by collaboration and elaboration of the annual platform plan. Associate Product Manager provides support to implement short term and long term marketing plans, leading a cross-functional team that innovates product and marketing plans to grow sustainability and profitability. The Associate Product Manager contributes to the analysis and development of detailed tactical plans of the assigned platform’s overall global strategic plan; implements the marketing plans for the platform's assigned product segment(s)/franchise(s); assists in the planning, development and execution of the assigned product group’s marketing objectives, tactics, programs and budgets; participates in and manages cross-functional teams to progress marketing projects to desired results and works with marketing peers and sales, operations and global teams to drive executional excellence.
- Contributes thought leadership, analysis and detailed tactical plans to assigned global platform product segments and marketing plans.
- Recommends and executes programs and/or initiatives (i.e., new products, product changes/revisions, forecasts, pricing, packaging, advertising, activation, promotion, retail programs) to drive both the short and long term profitability and category share of all assigned businesses.
- Collects and analyzes relevant market & category data to influence marketing plan and Supply/Operations Planning reports, i.e. competitive product information (positioning, pricing, promotional programs, etc.), market share data.
- Conducts secondary research, analyzes syndicated data to support platform initiatives & recommendations; supports and participates in research projects to provide key learnings and strategic implications.
- Provides tactical execution of the global new product process and commercialization including product, packaging, research & activation to meet financial objectives to drive both the short and long-term profitability and share position of all assigned businesses.
- Coordinates and manages cross-functional team activities/collaboration.
- Provides support and information for key U.S. & International account programs, promotions.
- 2+ years marketing experience preferably in CPG, toy company or consumer marketing work
- Bachelor’s degree required in business field, preferably with a Marketing concentration. MBA preferred
- Strong demonstrated levels of accomplishments and business results
- Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes
- Good organizational skills with ability to manage several projects
- General business management skills
- Strong communication and presentation skills, with ability to lead cross-functional team
- Strong business analytical skills, resourceful, results driven
- Innovative thinker
- Needs some supervision; self starter
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
- Kid Inspired Culture
- Free Admission to Crayola Experience for Employees
- Community Volunteerism Opportunities
- Annual Bonus Potential for all Full-Time Employees
- Company Matched 401k & Employee Value Sharing Plan
- Comprehensive Healthcare Benefits for Eligible Employees
- Education Assistance Program
- Wellness Programs
- Employee Resource Groups
- Generous Product Discounts Onsite & Online
- Company Sponsored Employee Events
- Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment
Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.
Individual starting pay is determined by a candidate’s skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. For a full list of Crayola benefits, please visit https://www.crayola.com/company/employee-benefits .
No phone calls please.
Search Firm Representatives - Please Read Carefully: Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means. Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referral.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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