Shopper and Trade Marketing Manager

Hagen Group; Mansfield (MA); Híbrido; USD 85.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health, dental, vision insurance

Life insurance and disability

401(k) with company match

Pet insurance and legal assistance

Paid time off and holidays

Descripción de la vacante

Hagen Group, a family‑run business with over 70 years of experience, seeks a Shopper Marketing Manager in Mansfield, MA. You will develop shopper‑centric programs and bridge Brand Marketing with Sales to drive growth for Catit, Fluval, and ExoTerra across channels.

You’ll lead shopper strategy, plan campaigns, manage budgets, and collaborate across functions to measure ROI and optimize in‑store and online performance.

Formación

• Bachelor's degree in Marketing, Business or related field (MBA preferred).
• 5+ years of warehouse experience in shopper marketing, trade marketing, or brand marketing within a Consumer Packaged Goods company.
• Previous pet industry experience preferred, but not required.
• Strong understanding of retail dynamics and omnichannel marketing.
• Experience working with major retailers (e.g., Walmart, Target, Kroger, Amazon, Petco, Petsmart).
• Proficiency in syndicated data analysis tools (e.g., Nielsen, Circana/IRI).
• Excellent project management and cross‑functional leadership skills.
• Strong financial acumen and budget management experience.
• Position is preferably hybrid in Mansfield, MA – but can be remote for the right candidate.
• Strategic thinking with strong executional rigor
• Collaborative leadership
• Strong communication and presentation skills, particularly around business storytelling
• Creative problem‑solving

Responsabilidades

• Develop annual shopper marketing strategies aligned with brand objectives, retail account goals, and the pet food category shopper journey.
• Translate shopper insights into actionable activation plans.
• Lead customer-specific marketing initiatives in collaboration with Sales and Retail partners to achieve Hagen and Retailer KPIs.
• Identify growth opportunities by channel, retailer, and shopper segment.
• Create and execute integrated retail programs including in-store displays, POS materials, retail media, and digital campaigns.
• Manage agency partners and vendors to deliver best-in-class retail materials.
• Oversee creative development ensuring alignment with brand guidelines.
• Partner with Brand Marketing to align on positioning and launches, and with Key Account Managers for selling stories.
• Support budget management and ROI tracking across programs.
• Present plans internally and to retail partners; monitor performance and adjust tactics as needed.

Conocimientos

Shopper marketing

Trade marketing

Brand marketing

Retail analytics

Budget management

Cross-functional leadership

Data-driven

Educación

Bachelor's degree in Marketing/Business

MBA preferred

Herramientas

Nielsen

Circana/IRI

Descripción del empleo

Marketing / commercialisation Full Time Mansfield, MA Hybrid $85,000 - $120,000 USD per year

Shopper and Trade Marketing Manager – Mansfield, MA

Annual Salary: $85,000 - 120,000 based on experience
Hybrid Schedule
Reports to: Vice President, Strategic Growth

Are you passionate about pets?
Love developing strategies that truly influence shoppers at the point of purchase? Join our team as a Shopper Marketing Manager and take ownership of building and executing shopper‑centric marketing programs that drive brand growth and retail sell‑through. You’ll act as the bridge between Brand Marketing and Sales, delivering compelling in‑store and omnichannel experiences that elevate the consumer journey across all channels for our Catit, Fluval, and ExoTerra brands.

Why Join Hagen Group:

Hagen Group is a trusted, family‑run business with over 70 years of experience, founded in 1955 in Montreal. With U.S. operations headquartered in Mansfield, Massachusetts, and a global presence, we’re known for our commitment to innovation, quality, and nutritional excellence. Our aim remains simply to improve the lives of pets, who in turn improve our lives every day.

How You’ll Be Contributing: Essential duties and responsibilities:

Shopper Strategy & Planning

• Develop annual shopper marketing strategies aligned with brand objectives, retail account goals, and the pet food category shopper journey.
• Translate shopper insights into actionable activation plans.
• Lead customer‑specific marketing initiatives in collaboration with Sales and Retail partners to achieve Hagen and Retailer KPIs
• Identify growth opportunities by channel, retailer, and shopper segment.

Program Development & Execution

• Create and execute integrated retail programs including:
• In‑store displays and POS materials
• Retail media and digital commerce programs
• Promotions and seasonal activations
• Shopper‑targeted digital campaigns
• Manage agency partners and vendors to deliver best‑in‑class retail materials.
• Oversee creative development ensuring alignment with brand guidelines.

Cross‑Functional Collaboration

• Partner closely with:
• Brand Marketing to align on positioning and innovation launches
• Key Account Managers and Brokers to support customer pitch materials and selling stories
• Brand, Sales, Insights/Analytics, and Finance on promotional effectiveness
• Supply Chain to ensure execution readiness
• Present plans internally and externally to retail partners.

Budget Management

• Manage shopper marketing budgets by customer/channel.
• Track program ROI and optimize spend for maximum effectiveness.
• Ensure alignment with trade and promotional funding strategies.

Measurement & Insights

• Offer insights based on syndicated data (e.g., Nielsen/IRI), retailer POS data, and digital metrics.
• Develop and maintain a program scorecard to track spend efficiency and continuous improvement across accounts.
• Conduct post‑event recaps and identify best practices.
• Monitor competitive activity and shopper trends.

Qualification requirements:

• Bachelor's degree in Marketing, Business or related field (MBA preferred).
• 5+ years of warehouse experience in shopper marketing, trade marketing, or brand marketing within a Consumer Packaged Goods company.
• Previous pet industry experience preferred, but not required.
• Strong understanding of retail dynamics and omnichannel marketing.
• Experience working with major retailers (e.g., Walmart, Target, Kroger, Amazon, Petco, Petsmart).
• Proficiency in syndicated data analysis tools (e.g., Nielsen, Circana/IRI).
• Excellent project management and cross‑functional leadership skills.
• Strong financial acumen and budget management experience.
• Position is preferably hybrid in Mansfield, MA – but can be remote for the right candidate
• Strategic thinking with strong executional rigor
• Collaborative leadership
• Strong communication and presentation skills, particularly around business storytelling
• Creative problem‑solving

What does success look like in this role?

• Increased retail sell‑through and market share
• Strong retailer relationships and repeat activation opportunities
• Measurable ROI on shopper programs
• Seamless cross‑functional execution
• Best‑in‑class in‑store and digital shopper experience

Work With Us, And Benefit From:

• Comprehensive health, dental, and vision insurance
• Company‑paid life insurance, short‐term and long–term disability
• 401(k) plan with company match
• Pet insurance and legal assistance coverage
• Generous paid time off and holiday schedule