Shopify Growth & CRO Specialist (Fridays Remote)

HydraPak, LLC.; Longmont (CO); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Paid Time Off

Holidays

Insurance benefits

401(k) plan

Fridays remote eligibility

Job summary

HydraPak, LLC. is seeking an Ecommerce Specialist to own the day-to-day health, optimization and growth of our Shopify sites from the Longmont, CO office.

You will work with the Ecommerce Director to keep content accurate and compelling, improve performance through testing and optimization, and turn data into strategies that grow traffic, conversions, and revenue. The role requires 3–5 years of ecommerce experience, hands-on Shopify expertise, and strong skills in analytics, CRO, and

Qualifications

• 3–5 years of ecommerce experience, ideally with a direct-to-consumer brand.
• Hands-on Shopify experience, including content management, product and collection setup, theme editing, and apps.
• Strong working knowledge of web analytics tools such as Google Analytics 4 and Shopify Analytics, with the ability to turn data into clear recommendations.
• Proven experience with conversion rate optimization and A/B testing.
• Experience building and optimizing landing pages for specific channels and audiences.
• Excellent project management skills, with a track record of managing a content calendar and multiple launches at once.
• Basic HTML/CSS knowledge, enough to make small edits and communicate clearly with developers.
• Strong written communication and attention to detail.

Responsibilities

• Create, upload, and maintain all Shopify website content, including product pages, collections, imagery, and copy.
• Own the website update calendar and ensure all content changes are executed accurately and on time.
• Plan and execute site merchandising to highlight priority products, launches, and seasonal assortments.
• Coordinate and execute digital activations, including product launches, promotions, seasonal campaigns, and merchandising initiatives.
• Lead conversion rate optimization, including developing hypotheses, running A/B tests, and implementing winning changes.
• Build landing pages tailored to specific traffic sources, channels, and audiences.
• Monitor site performance, including page speed, navigation, and user experience, and recommend improvements.
• Manage HydraPak's freelance web developer, including scoping projects, prioritizing requests, setting timelines, and reviewing work for quality before launch.
• Measure and report on the impact of every site update, so changes are tied to results.
• Analyze website traffic, sales, and customer data to identify growth opportunities and recommend actions.
• Track and report on key website KPIs (conversion rate, AOV, traffic, revenue), with clear insights and next steps.
• Develop and manage the annual plan for HydraPak's online loyalty program, optimizing it to drive repeat purchases and customer lifetime value.
• Work closely with the Ecommerce Director to set priorities, define goals, and drive performance against targets.
• Translate ecommerce strategy into executable plans, timelines, and site updates.
• Collaborate with marketing, creative, and product teams to keep site content aligned with brand campaigns and launches.
• Assist with Amazon Vendor Central catalog management, including product listings and content updates.
• Support the AVS relationship, including coordinating with the AVS team on catalog issues, content updates, and performance initiatives.

Skills

Ecommerce

Shopify

Web analytics

A/B testing

Landing pages

Project management

HTML/CSS

Written communication

Job description

HydraPak, LLC. is seeking an Ecommerce Specialist to own the day-to-day health, optimization and growth of our Shopify sites from the Longmont, CO office.

You will work with the Ecommerce Director to keep content accurate and compelling, improve performance through testing and optimization, and turn data into strategies that grow traffic, conversions, and revenue. The role requires 3–5 years of ecommerce experience, hands-on Shopify expertise, and strong skills in analytics, CRO, and