SFMC Email Campaign Architect (Remote/Austin)

BLR Holdings, Inc.; Austin (TX); Hybrid; USD 73,000 - 79,000; Full time

Job summary

Cella is seeking an Email Campaign Manager to join the Data Driven Communications team. The role focuses on designing, building, and optimizing dynamic, multi-channel email journeys using Salesforce Marketing Cloud to drive acquisition and client engagement at scale.

You will code AMPscript, HTML, and CSS, implement event-triggered communications, and collaborate with marketing and business teams to translate strategies into technical execution.

Qualifications

• 3+ years of Salesforce Marketing Cloud experience.
• 3+ years of AMPscript programming experience.
• 3+ years of HTML/CSS.
• 3+ years of current or prior Client or financial services experience (nice to have).
• Working knowledge of Workfront.

Responsibilities

• Build, test, and deploy multi-touch, multi-channel prospect and client communication journeys within Salesforce Marketing Cloud (SFMC).
• Code dynamic email content, interactive landing pages, and reusable components using AMPscript, HTML, and CSS under an "edit once, impact many" architecture.
• Leverage advanced SFMC functionality to build scalable solutions triggered by specific customer events, alerts, and attributes.
• Maintain version control and code integrity using Visual Studio Code difference checks.
• Partner with central marketing and business teams to translate acquisition and engagement strategies into technical campaign execution.
• Serve as a technical thought partner, evaluating technology alternatives to balance personalization requirements, budgets, and aggressive deadlines.
• Lead both technical and non-technical partners through campaign lifecycles while maintaining alignment with the overall strategic technology vision.
• Manage end-to-end campaign intake, tracking, and delivery using workflow tools like Workfront within an Agile framework.
• Apply rigorous attention to detail to ensure all digital assets comply with relevant legal, regulatory, and email compliance standards.
• Enforce clear documentation standards across project teams to keep partner intent aligned throughout the production process.
• Contribute to and maintain shared knowledge bases (Confluence, Loop, OneNote) to document best practices, platform principles, and system guidelines.

Job description

Cella is seeking an Email Campaign Manager to join the Data Driven Communications team. The role focuses on designing, building, and optimizing dynamic, multi-channel email journeys using Salesforce Marketing Cloud to drive acquisition and client engagement at scale.

You will code AMPscript, HTML, and CSS, implement event-triggered communications, and collaborate with marketing and business teams to translate strategies into technical execution.