Set Up Klaviyo Automated Email Flows for E-commerce Store

BotDigit Inc.; Boston (MA); On-site; USD 60,000 - 90,000; Full time

Job summary

BotDigit Inc. seeks an Email Marketing Specialist to architect and manage automated email journeys in Klaviyo, including a Welcome Series, Abandoned Cart with dynamic blocks, and Post-Purchase review requests.

You’ll craft compelling storytelling, set up performance tracking, and iterate based on data to grow revenue from first-time visitors and repeat customers. The role requires hands-on implementation, cross-functional coordination, and strict adherence to best practices.

Qualifications

• Proven experience building automated email flows in Klaviyo.
• Experience with Mailchimp and lifecycle email marketing.
• Strong test-and-learn mindset with A/B testing.

Responsibilities

• Audit current flows and develop an optimization action plan.
• Implement changes and deliver before/after performance reports.

Skills

Klaviyo

Mailchimp

Email sequences

AB testing

Job description

We need an email marketing specialist to build out core automated email flows in Klaviyo: a 3-part Welcome Series with brand storytelling, an Abandoned Cart reminder with dynamic product blocks, and a Post-Purchase customer thank you / review request.

We are losing potential recurring revenue by not following up with first-time store visitors and abandoned carts.

Key Deliverables

• Audit & Strategy Development: Analyzing current performance, identifying issues, and developing action plan.
• Implementation & Performance Report: Executing optimization plan and delivering before/after metrics comparison.

Requirements

• Demonstrated experience with Klaviyo, Mailchimp, Email Sequences, A/B Testing
• Async communication preferred with milestone check-ins.
• No black-hat SEO tactics — Google guidelines compliance only.
• Daily or bi-daily async progress updates required.