Email Specialist

Brandworks Detroit, LLC; Ann Arbor (MI); On-site; USD 60,000 - 90,000; Full time

Job summary

Brandworks Detroit, LLC is seeking an Email Specialist to build and optimize client email programs, mainly in Klaviyo. You’ll collaborate with strategy, UX, copy, and account teams to drive engagement, retention, and conversions across brands.

You will plan, deploy, and automate campaigns, manage segmentation, test thoroughly, and monitor deliverability and metrics to inform improvements. Familiarity with Shopify or WooCommerce is a plus.

Qualifications

• 2–4 years of experience in email marketing, preferably at a branding or marketing agency.
• Advanced proficiency in Klaviyo: automation, campaigns, segmentation, and reporting.
• Working knowledge of HTML/CSS for email layout tweaks.
• Strong understanding of data hygiene, deliverability, and audience management.
• Attention to detail with thorough testing and QA.

Responsibilities

• Plan, build, and deploy email campaigns and automated flows in Klaviyo.
• Manage segmentation, tagging, and data structure for personalized communications.
• Perform QA testing for functionality, rendering, and deliverability before sends.
• Track performance metrics and provide insights to internal teams.
• Build and manage automations including welcome, cart, and re-engagement flows.
• Maintain and evolve email templates and flow libraries for consistency.
• Ensure CAN-SPAM, GDPR, and deliverability best practices.
• Stay current on Klaviyo updates and industry trends.

Skills

Klaviyo

Email marketing

Campaign management

Segmentation

Data-driven insights

HTML/CSS

Tools

Shopify

WooCommerce

Job description

About You / What You’ll Need + Position Specifics

About the Role

The Email Specialist is responsible for building, managing, and optimizing client email marketing programs—primarily within Klaviyo. Working closely with the Digital Strategist, UX Designer, Copywriter and Account Managers, this role turns strategic goals into effective, well-crafted campaigns that support engagement, retention, and conversion. The Email Specialist brings together design precision, technical know-how, and data insight to deliver email and lifecycle marketing that strengthens each client’s digital presence.

What You’ll Do

Plan, build, and deploy email campaigns and automated flows in Klaviyo across multiple client brands.

Manage segmentation, tagging, and data structure to support personalized and targeted communications.

Conduct QA testing for functionality, rendering, and deliverability before every send.

Track and analyze campaign performance metrics, providing insights and recommendations to internal teams.

Build/Manage automations and lead nuturing/re-engagement

Maintain and evolve email templates and flow libraries to ensure consistency and efficiency across clients.

Ensure compliance with CAN-SPAM, GDPR, and other deliverability best practices.

Stay current on Klaviyo updates, platform integrations, and emerging trends in
email and lifecycle marketing.

Preferred Qualifications

Required Skills and Experience

2–4 years of experience in email marketing, ideally within a branding or marketing agency.

Advanced proficiency in Klaviyo—automation setup, campaign management, segmentation, and reporting.

Working knowledge of HTML/CSS for email layout adjustments and troubleshooting.

Strong understanding of data hygiene, deliverability, and audience management.

Excellent attention to detail, with a focus on testing and quality assurance.

Comfortable collaborating across creative, digital, and client service teams.

Strong organizational and time management skills for handling multiple accounts and deadlines.

Bonus Points

Experience integrating Klaviyo with eCommerce platforms such as Shopify or WooCommerce.

Understanding of lifecycle automation strategies (welcome, abandoned cart, post-purchase, win-back, etc.).

Familiarity with SMS marketing and cross-channel automations.

Ability to interpret data and translate insights into actionable improvements.

Knowledge of other ESPs (HubSpot, Mailchimp, Campaign Monitor) and CRMs.

Klaviyo certification or similar platform expertise.

Understanding of brand strategy and positioning frameworks.