SEO Strategist, Roofing (Remote, Raleigh)

Blacksmith Agency; West Virginia; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an AI-first SEO Strategist for roofing clients. You will own the technical roadmap, keyword priorities, and the ranking story across markets, coordinating with writers and AI to deliver drafts.

You will drive technical SEO, content strategy, and local multi-location SEO, while delivering GA4 and Search Console reports and quarterly client roadmaps. Remote role with US clients; 3+ years SEO required.

Qualifications

• 3+ years hands-on in SEO with audits and fixes performed personally.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience managing multiple clients concurrently.
• Clear spoken English with US clients on live calls.
• SEO for roofing or multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, and site architecture.
• Lead keyword strategy, on-page optimization, and content priorities with writers/AI.
• Improve visibility in AI search and traditional organic results.
• Manage local search and multi-location SEO as needed.
• Produce GA4/Search Console reports and quarterly client roadmaps.

Skills

SEO Audits

Agency Experience

Client Communication

Multi-location SEO

US Roofing SEO

Tools

Screaming Frog

Ahrefs

Semrush

GA4

Google Search Console

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Roofing you own search for a book of roofing clients (roofing contractors operating across several markets): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for roofing or similar multi-location businesses is a strong plus.