SEO Specialist
Pavago
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Job summary
Pavago is seeking an SEO Specialist to own technical SEO, keyword strategy, content optimization, site health, and performance reporting for client websites.
The role requires hands-on work with SEMrush, Ahrefs, Google Analytics, and Google Search Console, turning data into measurable growth.
This is a remote, full-time position aligned with U.S. business hours, offering opportunities to drive organic growth across projects.
Qualifications
- 2+ years of professional SEO experience.
- Experience with technical audits and site health.
- Ability to translate data into actionable recommendations.
- Strong written and verbal English communication.
Responsibilities
- Lead technical SEO initiatives including audits and crawl optimization.
- Plan and execute keyword research and content strategies.
- Optimize meta tags, headings, URLs, and internal linking.
- Implement schema markup and structured data where applicable.
- Monitor and report on key SEO KPIs weekly and monthly.
- Collaborate with content, development, and marketing teams.
Skills
Tools
Job description
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
At Pavago, one of our clients is hiring an SEO Specialist to drive organic traffic, improve search rankings, and strengthen the technical health of high-impact websites.
This is a hands-on, execution-focused role where you’ll own technical SEO, keyword strategy, content optimization, site health, link building, and performance reporting.
If you’re experienced with SEMrush, Ahrefs, Google Analytics, Google Search Console, and technical SEO audits and know how to turn search data into measurable growth, this role is for you.
- Conduct in-depth keyword research using:
- SEMrush
- Ahrefs
- Google Keyword Planner
- Map keywords to search intent and funnel stages.
- Identify:
- Ranking opportunities
- Content gaps
- Competitor opportunities
- High-value search terms
- Build SEO-driven content strategies aligned with organic growth goals.
- Optimize:
- Meta titles and descriptions
- H1-H3 heading structures
- Internal linking
- URL structures
- Image optimization
- Implement schema markup and structured data where applicable.
- Conduct content audits and recommend updates, expansions, or optimization opportunities.
- Ensure content remains both search-friendly and engaging for users.
- Improve existing pages to increase rankings, traffic, and conversions.
- Conduct technical audits using:
- Screaming Frog
- Sitebulb
- SEMrush
- Identify and resolve:
- Crawl errors
- Indexing issues
- Broken links
- Duplicate content
- Redirect and canonicalization issues
- Manage:
- XML sitemaps
- Robots.txt
- Canonical tags
- Improve Core Web Vitals, page speed, mobile performance, and crawlability.
- Work with developers to prioritize and implement technical SEO improvements.
- Develop ethical, scalable link-building strategies.
- Support backlink acquisition through:
- Guest posting
- PR outreach
- Partnerships
- Monitor backlink quality and domain authority.
- Identify potentially harmful or low-quality backlinks and support cleanup or disavowal where appropriate.
- Track:
- Keyword rankings
- Organic traffic
- Search impressions
- Conversions
- SEO performance trends
- Analyze performance using Google Analytics and Google Search Console.
- Build dashboards using Looker Studio, Power BI, or similar tools.
- Prepare weekly and monthly reports with clear insights and recommendations.
- Use performance data to continuously refine SEO strategy.
- Work closely with:
- Content writers
- Developers
- Marketing teams
- Provide SEO recommendations for:
- Website redesigns
- Site migrations
- New website launches
- Landing pages
- Content initiatives
- Ensure SEO requirements are incorporated into development and content workflows.
- 2+ years of professional SEO experience.
- Strong hands-on experience with:
- SEMrush
- Ahrefs
- Screaming Frog
- Google Analytics
- Google Search Console
- Strong understanding of:
- Technical SEO
- On-page SEO
- Off-page SEO
- Keyword researchSearch intent
- Link building
- Experience working with CMS platforms such as:
- WordPress
- Webflow
- Shopify
- Strong analytical and problem-solving skills.
- Ability to translate SEO data into actionable recommendations.
- Strong written and verbal English communication skills.
- Proven success ranking competitive keywords.
- Advanced technical SEO audit experience.
- Knowledge of schema markup and structured data.
- International or multilingual SEO experience.
- Experience within:
- SaaS
- E-commerce
- Content-driven businesses
- Basic HTML/CSS knowledge for SEO implementation and developer collaboration.
- SEMrush
- Ahrefs
- Google Analytics
- Google Search Console
- Google Keyword Planner
- Screaming Frog
- Sitebulb
- Looker Studio
- Power BI
- WordPress / Webflow / Shopify
- You understand both technical SEO and content strategy.
- You care about business outcomes, not just keyword rankings.
- You’re comfortable diagnosing technical issues and working with developers to resolve them.
- You use data to identify opportunities and prioritize SEO initiatives.
- You stay current with search trends and algorithm changes.
- You’re highly organized and disciplined with execution.
You may:
- Review organic traffic, rankings, and Search Console data.
- Research new keyword and content opportunities.
- Conduct technical site audits.
- Optimize existing pages for rankings and conversions.
- Coordinate technical fixes with developers.
- Work with writers on SEO-focused content.
- Review backlink profiles and link-building opportunities.
- Analyze performance and prepare SEO reports.
In short: you keep websites technically healthy, highly visible in search, and continuously growing organic traffic and conversions.
- Growth in organic traffic and search impressions.
- Improvement in Top 3 and Page 1 keyword rankings.
- Increased organic conversion rates.
- Reduced technical SEO issues.
- Improved Core Web Vitals and site performance.
- Growth in high-quality backlinks.
- Positive ROI from SEO initiatives.
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Practical Assessment (SEO Audit or Strategy Exercise)
- Client Interview
- Offer & Background Verification
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video completes your application and can be recorded whenever it’s convenient.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. You can record your video as many times as you’d like before submitting it - only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation.
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