SEO Specialist

tastytrade; Chicago (IL); On-site; USD 60,000 - 90,000; Full time

Job summary

tastytrade is seeking an SEO Specialist to drive organic growth for IG North America websites. You will implement updates, conduct keyword and performance analysis, and lead GEO initiatives to improve rankings and AI-driven visibility.

Join a data-driven growth team to optimize content, structure, and accessibility, while collaborating with developers and the growth team to deliver measurable results.

Qualifications

• Bachelor's degree or higher in a relevant field.
• Experience with website management, SEO, or digital marketing.
• Familiarity with content management systems (Contentstack preferred) and basic web technologies.

Responsibilities

• Manage day-to-day operations for IG North America websites, including content updates and organic performance monitoring.
• Support the development and execution of a comprehensive SEO and GEO strategy to improve organic visibility and AI-generated search presence.
• Collaborate with the Web & CRO Lead to align SEO/GEO initiatives with broader website optimization and conversion goals.
• Perform keyword research and ensure natural keyword integration across pages.
• Conduct technical SEO audits covering crawlability, indexability, and redirects, and work with developers to fix issues.
• Monitor Core Web Vitals and site performance, flagging issues affecting search visibility and UX.
• Assist with backlink monitoring and competitor gap analysis for link-building opportunities.
• Implement schema markup and international SEO elements (hreflang) to boost visibility across regions.
• Audit and optimize content to improve organic performance and alignment with SEO/GEO best practices.
• Help establish content guidelines for web writing (tone, structure, length, SEO/GEO).
• Organize content strategically to support crawlability and topical authority for generative search engines.
• Manage digital assets to ensure SEO optimization and accessibility compliance.
• Assist with website troubleshooting and coordinate with technical teams to resolve issues promptly.

Skills

Analytical skills

SEO & digital marketing understanding

Content management

HTML/CSS basics

Education

Bachelor's degree in marketing, communications, IT, data analytics, or related field

Tools

Contentstack

HTML/CSS

Google Analytics

Google Search Console

Figma

Jira

Job description

As a SEO Specialist, you will play a key role in optimizing and maintaining our IG North America websites while driving organic growth through search engine optimization (SEO) and generative search optimization (GEO). Working alongside our Web & CRO Lead and the broader growth team, you'll implement website updates, conduct keyword and performance analysis, and execute strategic initiatives that improve organic visibility across both traditional and AI-driven search. This is a great opportunity for someone to build foundational expertise in website management and organic growth as part of a collaborative, data-driven organic growth team.

What You'll Do:

• Manage day-to-day operations for IG North America websites, including content updates and organic performance monitoring
• Support the development and execution of a comprehensive SEO and GEO strategy to improve organic visibility, search rankings, and presence in AI-generated search results
• Partner with the Web & CRO Lead to ensure SEO and GEO initiatives align with broader website optimization and conversion goals
• Conduct keyword research and ensure effective, natural keyword integration across web pages and content
• Conduct technical SEO audits covering crawlability, indexability, XML sitemap hygiene, canonical tags, and redirect management, partnering with developers to resolve issues
• Monitor Core Web Vitals and site performance metrics, flagging issues that may impact organic search visibility and user experience
• Support backlink profile monitoring and competitor gap analysis to identify link-building and outreach opportunities
• Implement and maintain structured data (schema markup) and international SEO elements, such as hreflang tags, to strengthen search and AI visibility across regions
• Audit and optimize existing content to improve organic performance, engagement, and alignment with SEO/GEO best practices
• Help establish content guidelines for web writing, including tone, structure, length, and SEO/GEO best practices
• Structure and organize content strategically to support crawlability, topical authority, and citation by generative search engines
• Manage digital asset libraries, ensuring all content is SEO-optimized, ADA-compliant, and properly organized
• Assist with website troubleshooting and coordinate with technical teams to resolve issues quickly

Who You Are:

• Bachelor's degree in marketing, communications, IT, data analytics, computer science, web development, or related field
• 1-3 years of experience in website management, SEO, or digital marketing
• Proficiency with content management systems (Contentstack preferred), HTML, CSS, tag management, and basic web technologies
• Familiarity with keyword research tools, SEO performance metrics, and an interest in GEO/AI search trends
• Exposure to technical SEO concepts (crawling, indexing, site architecture) and tools like Google Search Console a plus
• Understanding of responsive design principles and good user experience
• Strong analytical skills with experience using Google Analytics and other web analytics platforms
• Ability to translate SEO and GEO insights into actionable content and website recommendations
• Experience with website accessibility standards and regulatory compliance a plus
• Detail-oriented with excellent project management and communication skills
• Self‑motivated learner who thrives in a fast‑paced, collaborative environment
• Ability to listen, understand, assess, and assist with any customer issues, asking questions as needed and giving detailed directions in response
• Familiarity with Figma and Jira helpful

Why This Role Matters:

Most of the company’s revenue comes from a small core of high-value, experienced traders, and the strongest channels for reaching