SEO / SEM Specialist

Evlo AI; Seattle (WA); On-site; USD 70,000 - 95,000; Full time

Job summary

Evlo AI in Seattle seeks a proactive marketer to own SEO and SEM programs, driving qualified traffic and supporting revenue goals. You will partner with content, product marketing, web, and analytics to translate search insights into better pages and campaigns.

The role emphasizes technical SEO, paid search management, and analytics reporting to improve conversion paths and pipeline contribution. A data-driven mindset and familiarity with search metrics are essential.

Qualifications

• 1–3 years hands-on experience in SEO, SEM, growth marketing, or digital acquisition.
• Working knowledge of Google Ads, Microsoft Ads, GA4, GSC, and at least one SEO platform.
• Experience conducting keyword research, technical SEO audits, backlink analysis, and paid search analysis.
• Bachelor’s degree in marketing, communications, business, analytics, or related field.

Responsibilities

• Develop and execute SEO strategies across technical SEO, on-page optimization, content briefs, internal linking, and site architecture.
• Manage Google Ads and Microsoft Ads campaigns with keyword research, ad copy, targeting, bidding, budgets, and landing-page alignment.
• Audit website performance using Google Search Console, Screaming Frog, Ahrefs, Semrush, and PageSpeed Insights; prioritize fixes by impact.
• Build dashboards and recurring reports in GA4/Looker Studio to track rankings, traffic, conversion rates, ROAS, CAC, and pipeline.
• Collaborate with content and product marketing to identify search opportunities and improve pages.
• Run experiments on keywords, ad creatives, landing pages, and conversions; document learnings across campaigns.
• Monitor algorithm changes and trends; translate findings into actionable recommendations.

Skills

SEO

SEM

Growth marketing

Digital acquisition

Google Ads

Microsoft Ads

GA4

GSC

SEO platforms

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

GA4

Google Search Console

Ahrefs

Semrush

Moz

Job description

The role owns organic search and paid search programs that increase qualified traffic, improve conversion, and support pipeline and revenue goals across priority markets.

You will manage the technical and performance sides of SEO and SEM, partnering with content, product marketing, web, and analytics teams to turn search insights into better pages, campaigns, and customer acquisition efficiency.

Key Responsibilities

• Develop and execute SEO strategies across technical SEO, on-page optimization, content briefs, internal linking, and site architecture
• Manage Google Ads and Microsoft Ads campaigns, including keyword research, ad copy, audience targeting, bidding, budgets, and landing-page alignment
• Audit website performance using Google Search Console, Screaming Frog, Ahrefs, Semrush, and PageSpeed Insights; prioritize fixes by business impact
• Build dashboards and recurring reports in GA4, Looker Studio, or similar tools to track rankings, organic traffic, conversion rates, ROAS, CAC, and pipeline contribution
• Partner with content and product marketing teams to identify search opportunities, define content requirements, and improve existing pages
• Run experiments on keywords, ad creative, landing pages, and conversion paths; document results and apply learnings across campaigns
• Monitor algorithm changes, search trends, and competitive activity, translating findings into clear recommendations for marketing and web teams

What We Are Looking For

• 1-3 years of hands-on experience in SEO, SEM, growth marketing, or digital acquisition, preferably in a technology environment
• Working knowledge of Google Ads, Microsoft Ads, Google Analytics 4, Google Search Console, and at least one SEO platform such as Ahrefs, Semrush, or Moz
• Experience conducting keyword research, technical SEO audits, backlink analysis, content optimization, and paid search performance analysis
• Strong understanding of search marketing metrics, including CTR, CPC, Quality Score, conversion rate, ROAS, CAC, and assisted pipeline
• Comfort working with spreadsheets, dashboards, and basic web technologies such as HTML, CSS, redirects, canonical tags, schema, and page-speed diagnostics
• Bachelor’s degree in marketing, communications, business, analytics, or a related field, or equivalent practical experience
• Bonus: Experience with HubSpot or Marketo, Looker Studio or Tableau, SQL, international SEO, B2B SaaS, and managing six-figure annual paid search budgets