SEO / SEM Specialist

Evlo AI; Miami (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Evlo AI in Miami, FL is seeking a hands-on SEO/SEM Specialist to drive organic visibility and manage paid search for qualified traffic and leads. You will translate keyword research and PPC data into measurable pipeline impact across B2B and B2C properties.

The role requires 3–6 years of SEO/SEM experience, proficiency with Google Ads, GA4, GSC, and major SEO platforms; strong analytics and a degree in marketing or related field. Bonus: HTML/CSS basics and SQL.

Qualifications

• 3–6 years of hands-on SEO and SEM experience in tech environments.
• Deep proficiency with Google Ads, GA4, GSC, and major SEO platforms.
• Strong analytical skills and ability to present performance data.
• Bachelor’s degree in marketing or related field, or equivalent practical experience.

Responsibilities

• Own the SEO roadmap: audits, on-page optimization, site architecture, crawl/indexation health.
• Build and manage SEM campaigns in Google Ads and Microsoft Advertising.
• Conduct keyword and competitive research to guide content strategy.
• Run experiments on landing pages, ad copy, and page elements to improve metrics.
• Track rankings and traffic; report CPA/ROAS and pipeline contribution.
• Collaborate with agencies, tooling vendors, and dev teams on fixes.
• Monitor algorithm updates and communicate impact to leadership.

Skills

SEO & SEM expertise

Data analysis

Keyword research

PPC optimization

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Equivalent practical experience

Tools

Ahrefs

Semrush

Moz

Screaming Frog

GA4

Google Search Console

Looker Studio

Excel/Sheets

Job description

About The Role

The role owns search visibility end-to-end: driving organic traffic through technical SEO, content optimization, and link strategy, while managing paid search programs that efficiently convert spend into qualified traffic and leads. This seat matters because search is a primary acquisition channel. The specialist will work across B2B and B2C properties, translating keyword research, SERP data, and PPC performance into measurable pipeline and revenue impact.

Key Responsibilities

• Own the SEO roadmap: technical audits, on-page optimization, site architecture recommendations, and crawl/indexation health using tools like Screaming Frog, Ahrefs, Semrush, and GSC
• Build and manage SEM campaigns in Google Ads and Microsoft Advertising, including keyword strategy, bidding, ad copy testing, and budget pacing
• Conduct keyword and competitive research to guide content strategy; partner with content and design teams on briefs and optimization recommendations
• Run structured experiments on landing pages, ad copy, and page elements to improve CTR, Quality Score, and conversion rates
• Track and report on rankings, organic traffic, paid CPA/ROAS, and pipeline contribution; build dashboards in GA4, Looker Studio, or similar
• Manage relationships with agencies, tooling vendors, and dev teams to prioritize and ship technical SEO fixes
• Monitor algorithm updates and industry changes; adjust strategy proactively and communicate impact to leadership

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience in B2B or B2C tech environments
• Deep proficiency with Google Ads, Google Search Console, GA4, and at least one major SEO platform (Ahrefs, Semrush, Moz)
• Working knowledge of technical SEO: site speed, structured data, canonicalization, Core Web Vitals, and log-file analysis
• Demonstrated success improving organic traffic and managing six-figure paid search budgets efficiently
• Strong analytical skills — comfortable with Excel/Sheets, UTM tracking, attribution models, and presenting performance data to stakeholders
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
• Bonus: Experience with HTML/CSS basics, programmatic SEO, SQL, or paid social (LinkedIn/Meta) campaigns