SEO + SEM / Paid Media Specialist

Talent Global LLC.; United States; Remote; MXN 1,629,000 - 2,353,000; Full time

Job summary

Talent Global LLC. is seeking a Senior Digital Marketing Specialist to lead SEO, AI Search Optimization (AIO), and Google Ads across multiple client accounts. This remote, full-time role requires hands-on experience with real advertising budgets and independent decision-making, located in a US-based context with overlap to Central Time.

The ideal candidate will manage multiple campaigns, analyze performance data, and collaborate with the team to drive growth for diverse client portfolios.

Qualifications

• 4+ years of hands-on digital marketing experience.
• Strong experience in SEO and keyword strategy.
• Hands-on experience managing Google Ads campaigns.
• Understanding of AI Search Optimization / AIO and how AI is changing search behavior.
• Experience managing multiple clients, campaigns, or accounts simultaneously.
• Strong analytical and problem-solving skills.
• Experience working with real advertising budgets and client accounts.
• Ability to make optimization decisions independently while understanding when approval is needed.

Responsibilities

• Develop and execute SEO strategies across multiple client websites.
• Conduct keyword research and analyze search intent and keyword opportunities.
• Identify and implement on-page and technical SEO improvements.
• Conduct technical and on-page SEO audits, keyword and topic research, competitor analysis, and search intent research.
• Optimize content, metadata, internal linking, and site structure, while identifying new content opportunities.
• Monitor rankings, indexing, organic traffic, conversions, and technical issues using Google Search Console and SEO platforms.
• Develop and execute AIO/GEO strategies to improve visibility, mentions, and citations across AI search experiences.
• Monitor organic rankings, traffic, and search performance.
• Develop content and landing-page recommendations based on search opportunities.
• Analyze competitors and identify new growth opportunities.
• Develop strategies to improve visibility in AI-powered search experiences.
• Evaluate how websites and content perform across emerging AI search platforms.
• Build, manage, and optimize Google Search and Display campaigns across multiple client accounts.
• Manage keywords, targeting, search terms, negative keywords, budgets, bidding, and conversion tracking.
• Monitor qualified traffic, leads, CPL, conversions, and ROI, and proactively identify and correct underperforming campaigns.
• Manage and optimize LinkedIn advertising campaigns, including targeting, account lists, audiences, budgets, lead generation, and reporting.
• Coordinate with ABM and demand generation efforts when relevant.

Job description

Senior Digital Marketing Specialist — SEO, AIO & Google Ads

Remote | Full-Time | Central Time Overlap

About the Role

We are currently recruiting on behalf of a U.S.-based company looking for an experienced Senior Digital Marketing Specialist to join their team.

This is not a position with Talent Global. You would be hired to work directly with our client company as part of their digital marketing team.

The company works across multiple client accounts and provides digital marketing services focused on helping businesses improve their online visibility and generate growth through search and paid media.

They are looking for a hands-on digital marketer who can take ownership of SEO, AI Search Optimization (AIO), and Google Ads across multiple accounts. The ideal candidate has strong search marketing experience, understands how AI is changing the search landscape, and is comfortable managing real Google Ads campaigns and client budgets with a high level of accuracy and responsibility.

This is a long-term opportunity for someone who enjoys working in a collaborative team environment, managing multiple priorities, and taking ownership of their work.

What You'll Do

• Develop and execute SEO strategies across multiple client websites
• Conduct keyword research and analyze search intent and keyword opportunities
• Identify and implement on-page and technical SEO improvements
• Conduct technical and on-page SEO audits, keyword and topic research, competitor analysis, and search intent research.
• Optimize content, metadata, internal linking, and site structure, while identifying new content opportunities.
• Monitor rankings, indexing, organic traffic, conversions, and technical issues using Google Search Console and SEO platforms.
• Develop and execute AIO/GEO strategies to improve visibility, mentions, and citations across AI search experiences, while monitoring emerging best practices.
• Monitor organic rankings, traffic, and search performance
• Develop content and landing-page recommendations based on search opportunities
• Analyze competitors and identify new growth opportunities
• Develop strategies to improve visibility in AI-powered search experiences
• Evaluate how websites and content perform across emerging AI search platforms
• Build, manage, and optimize Google Search and Display campaigns across multiple client accounts.
• Manage keywords, targeting, search terms, negative keywords, budgets, bidding, and conversion tracking.
• Monitor qualified traffic, leads, CPL, conversions, and ROI, and proactively identify and correct underperforming campaigns.
• Manage and optimize LinkedIn advertising campaigns, including targeting, account lists, audiences, budgets, lead generation, and reporting.
• If you don't already have hands-on LinkedIn Campaign Manager experience, become independently capable of building, managing, and optimizing campaigns within the first 90 days.
• Coordinate with ABM and demand generation efforts when relevant.
• Conduct PPC keyword research and manage negative keywords and search terms
• Monitor budgets, bids, targeting, conversions, and campaign performance
• Identify underperforming campaigns and implement data-driven optimizations
• Manage multiple client accounts while keeping priorities, data, and campaigns organized
• Analyze performance data and communicate actionable recommendations
• Work closely with internal team members and clients when needed
• Maintain a high level of accuracy, confidentiality, and care when working inside client-owned accounts

What We're Looking For

• 4+ years of hands-on digital marketing experience
• Strong experience in SEO and keyword strategy
• Hands-on experience managing Google Ads campaigns
• Understanding of AI Search Optimization / AIO and how AI is changing search behavior
• Experience managing multiple clients, campaigns, or accounts simultaneously
• Strong analytical and problem-solving skills
• Experience working with real advertising budgets and client accounts
• Ability to make optimization decisions independently while understanding when approval is needed
• Strong attention to detail and budget awareness
• Excellent professional English communication skills (C1/C2 level)
• Strong organizational skills and ability to manage competing priorities
• High level of reliability, accountability, and professionalism
• Interest in building a long‑term professional relationship

Tools & Platforms

• Google Ads
• Google Search Console
• GA4
• SEMrush
• Ahrefs or equivalent SEO platforms
• LinkedIn Campaign Manager
• Google Sheets
• Looker Studio
• Databox

Nice to Have

• Agency or multi-client marketing experience
• Experience working on U.S. B2B campaigns, particularly in energy, industrial, manufacturing, or technology.
• Experience with LinkedIn Campaign Manager, ABM, or demand generation.
• Experience with Meta Ads
• Experience developing or testing AIO / AI-search strategies

Schedule

• Full-time
• Remote
• Candidates must be able to provide at least 4 hours of overlap with U.S. Central Time
• Standard team hours are approximately 8:00 AM–5:00 PM CT

What Success Looks Like

In this role, you’ll gradually take ownership of a portfolio of client search‑marketing accounts, helping improve both organic visibility and paid search performance.

Success means being able to manage campaigns carefully, identify opportunities before they become problems, communicate clearly with the team, and consistently deliver high‑quality work across multiple accounts.

Important

This is not an entry‑level position. We are looking for someone who has already managed real SEO and Google Ads work and can operate with a high degree of independence and responsibility.

If you have strong SEO/AIO expertise combined with hands‑on Google Ads experience and enjoy working across multiple clients, we'd love to hear from you.