SEO Marketing Associate

FanDuel; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

FanDuel in New York is seeking an SEO Marketing Associate to drive organic growth across its sportsbook, casino and marketing websites. You will lead search engine optimization initiatives to increase organic traffic, non-brand acquisition and brand visibility while developing GEO and AEO capabilities for AI platforms.

Collaborating with Content, Product, Marketing, Legal/Compliance and Analytics, you will shape how customers discover FanDuel through search engines and emerging AI-powered

Qualifications

• Experience in SEO and digital marketing.
• Familiarity with AI-assisted search platforms is a plus.

Responsibilities

• Lead SEO strategy for FanDuel's websites to increase organic traffic and non-brand acquisition.
• Collaborate with Content, Product, Marketing, Legal/Compliance and Analytics teams to shape how customers find and engage with FanDuel across search engines and AI platforms.

Job description

THE POSITION

Our roster has an opening with your name on it

FanDuel is seeking an SEO Marketing Associate to drive organic growth for FanDuel's sportsbook, casino and marketing websites. In this role, you will lead search engine optimization to grow organic traffic and acquisition, while building a growing focus on generative engine optimization (GEO) and answer engine optimization (AEO) so FanDuel is found, cited, and recommended in AI platforms such as Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini. You will collaborate closely with Content, Product, Marketing, Legal/Compliance, and Analytics teams to shape how customers find and engage with FanDuel across search engines, LLM platforms.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

• Lead SEO strategy for FanDuel's websites to increase organic traffic, non-brand acquisition, and brand visibility across casino and sports