SEO Manager, Urgent Care (Remote, Columbus)

Blacksmith Agency LLC; North Carolina; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is seeking an SEO Manager to own search strategy for urgent care clients, guiding technical roadmaps, content priorities, and the ranking narrative for client inquiries.

You will lead technical SEO, keyword planning, and AI-assisted search initiatives, while coordinating writers and tools to deliver impact across multiple locations. Remote role with US-based clients, requiring strong English and experience with multi-location SEO.

Qualifications

• 3+ years hands-on in SEO, performing audits and fixes.
• Strong English communication with US clients.
• Agency experience across multiple clients.
• Experience with multi-location or urgent-care SEO is a plus.

Responsibilities

• Own technical SEO, including crawl, indexation, site speed and schema.
• Lead keyword strategy, on-page optimization and content priorities.
• Improve AI-assisted search presence alongside traditional results.
• Manage local and multi-location SEO for client portfolios.
• Provide GA4 and Search Console reporting and quarterly roadmaps.

Skills

SEO

English fluency

Multi-location SEO

Tools

Search Console

GA4

Screaming Frog

Ahrefs/Semrush

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.