SEO Strategist, Urgent Care (Remote, Dallas)

Blacksmith Agency LLC; Texas; Remote; USD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Strategist, Urgent Care to own search for a book of urgent care clients. You will define the technical roadmap, set content priorities, and articulate the ranking story for client inquiries.

You will lead technical SEO, on-page optimization, and content strategy with writers and AI, while coordinating with US-based clients on live calls and delivering measurable results across multiple locations.

Qualifications

• 3+ years hands-on SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience managing multiple clients.
• Clear spoken English for US client calls.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers/AI.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity.
• Links, local search and multi-location SEO as needed.
• Reporting in GA4 and Search Console, quarterly client roadmap.

Skills

SEO experience

English fluency

Agency experience

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.