SEO Manager, Senior Living (Remote, Panama City)

Blacksmith Agency LLC; Pennsylvania; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Manager, Senior Living, to own search for a book of senior living clients. You will set the technical roadmap, determine content priorities, and defend ranking narratives to clients. You will lead strategic decisions as the main voice at the table.

You will manage technical SEO, on-page optimization, and AI-assisted content workflows with writers. Remote role serving US clients with multi-location needs, using GA4 and standard SEO tools.

Qualifications

• 3+ years hands-on in SEO.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Lead keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO experience

GA4 & Search Console

Screaming Frog

Ahrefs or Semrush

Agency experience

English fluency

Tools

Screaming Frog

Ahrefs

Semrush

Google Analytics 4

Google Search Console

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi‑location businesses is a strong plus.