SEO Growth Product Manager: AI & Organic Visibility (Remote)

Zillow Group; United States; Remote; USD 122,000 - 205,000; Full time

Benefits offered by this job

Equity awards

Job summary

Zillow Group’s SEO Product Manager on the Traffic team turns strategy into shipped, measurable results. You’ll own a defined set of SEO surfaces, decide priorities by impact, and build or guide builds using AI coding tools with engineers as needed.

Work across content, analytics, and engineering to grow organic visits and AI visibility. You’ll run experiments, measure outcomes, and help scale pages, listings, and local insights while partnering with the broader Zillow platform.

Qualifications

• 5+ years of related SEO, growth, or product management experience.
• Strong SEO fundamentals across technical and content SEO.
• Hands-on with AI tools and building pages or experiments.
• Experience designing and running experiments with measurable outcomes.
• Proven end-to-end ownership and delivery of projects.

Responsibilities

• Own and grow a defined space in the Traffic portfolio, prioritizing work with the biggest impact on organic visits.
• Run SEO experiments and turn results into clear recommendations and rollouts.
• Build landing pages and tools with AI coding; stand up pages, calculators, prototypes, and experiments.
• Scale programmatic and community-driven pages with reviews, forums, and local insights.
• Collaborate with content on long-form content production and optimization.
• Translate SEO requirements with engineering (crawling, rendering, indexing, structured data, internal linking) and verify outcomes.
• Measure results with analytics and AI visibility data, and share trade-offs.

Skills

SEO fundamentals

Generative AI optimization

Experiment design

End-to-end ownership

Communication

Prioritization

Hands-on AI coding

Cross-functional collaboration

Transferable background

Tools

SQL

Python

Job description

Zillow Group’s SEO Product Manager on the Traffic team turns strategy into shipped, measurable results. You’ll own a defined set of SEO surfaces, decide priorities by impact, and build or guide builds using AI coding tools with engineers as needed.

Work across content, analytics, and engineering to grow organic visits and AI visibility. You’ll run experiments, measure outcomes, and help scale pages, listings, and local insights while partnering with the broader Zillow platform.