Remote SEO Growth Product Manager

Zillow Group; United States; Remote; USD 129,000 - 205,000; Full time

Job summary

Zillow Group is seeking an SEO Product Manager on the Traffic team to turn strategy into measurable results. You will own a defined SEO space, prioritize high-impact work, and ship features using AI coding tools.

Expect experimentation, cross-functional collaboration, and ownership from goal to outcome across Zillow's brands. You will work with engineering to translate SEO requirements, measure success with analytics, and scale programmatic pages, with a focus on sustainable SEO growth and AI

Qualifications

• 5+ years of related experience in SEO, growth, product management, or a closely related field (or 3+ years with a Master's degree), or an equivalent combination of education and experience.
• Solid SEO fundamentals across technical SEO (crawling, rendering, indexing, structured data, internal linking) and content SEO.
• Working knowledge of generative engine optimization: you use AI search tools yourself and can explain what you have tested to get a brand surfaced in AI-generated answers.
• Hands-on experience with AI coding and building tools, used to ship real pages, tools, or experiments (not only to draft documents).
• Experience designing and running experiments, such as A/B tests or SEO split tests, and measuring outcomes with tools like Google Search Console and Google Analytics.
• A track record of owning work end to end: you can state the goal, the metric, what you shipped, and what happened.
• Strong prioritization skills: you can pick the few things that matter most from a long list and explain why.
• Clear, concise communication in writing and in person; you lead with the answer and make complex ideas easy to follow.
• A people-first approach to SEO: you favor helpful content and sustainable practices over shortcuts.

Responsibilities

• Own a defined space within Zillow's Traffic portfolio and drive impact through SEO experiments and optimizations.
• Build and ship SEO surfaces, landing pages, calculators, and related tools using AI coding approaches.
• Partner with content, engineering, analytics, and marketing to translate SEO requirements into scoped work.
• Measure outcomes with search analytics and AI visibility data and share trade-offs in clear updates.
• Scale programmatic and community-driven pages (e.g., directory pages, reviews, local highlights).
• Collaborate on long-form content production and optimization with content leads.

Skills

SEO

Growth

Product management

A/B testing

Experiment design

End-to-end ownership

Prioritization

Communication

AI coding tools

Collaboration

Tools

Google Search Console

Google Analytics

SQL

Python

HTML

CSS

JavaScript

Claude Code

Job description

Zillow Group is seeking an SEO Product Manager on the Traffic team to turn strategy into measurable results. You will own a defined SEO space, prioritize high-impact work, and ship features using AI coding tools.

Expect experimentation, cross-functional collaboration, and ownership from goal to outcome across Zillow's brands. You will work with engineering to translate SEO requirements, measure success with analytics, and scale programmatic pages, with a focus on sustainable SEO growth and AI