SEO & GEO Growth Manager | US | Edutech

51talk; United States; Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

International collaboration

Fully remote work

Job summary

51Talk is expanding its US market presence and seeks an SEO & GEO Growth Manager to drive organic acquisition for the US K–12 education business. You will develop and execute SEO and GEO strategies, perform keyword research, and build content plans targeting US parents seeking Math and ELA tutoring solutions.

You will optimize site structure, technical SEO, and internal linking, while leveraging AI-driven content workflows and collaborating with Product, Engineering, and Academic teams to boost

Qualifications

• 3+ years of hands-on SEO experience, preferably targeting the US market.
• Proven experience growing organic traffic and conversions for B2C websites.
• Strong knowledge of technical SEO, content SEO, and keyword strategy.
• Familiarity with GEO, AI search optimization, and emerging search trends.
• Experience with Google Search Console, GA4, Ahrefs, Semrush, or similar tools.
• Excellent English writing and communication skills.
• Ability to independently build and execute growth strategies in an early-stage environment.

Responsibilities

• Develop and execute SEO and GEO strategies for the US K–12 education market.
• Conduct keyword research, competitor analysis, and search intent mapping.
• Build content strategies targeting US parents searching for Math and ELA tutoring solutions.
• Optimize website structure, technical SEO, internal linking, and on-page content.
• Improve visibility across Google Search and AI platforms such as ChatGPT, Google AI Overviews, and Perplexity.
• Develop scalable AI-assisted content workflows while maintaining originality and editorial quality.
• Coordinate content writers and collaborate with Product, Engineering, and Academic teams.
• Track organic traffic, rankings, AI search visibility, registrations, and trial bookings.
• Continuously improve organic acquisition efficiency and conversion performance.

Skills

SEO strategy

Keyword research

Content strategy

Technical SEO

GEO optimization

AI search optimization

English writing

Tools

Google Search Console

GA4

Ahrefs

Semrush

Job description

51Talk is a global online English education platform founded in 2011 and headquartered in Singapore. We provide high-quality 1-to-1 English classes for children and young learners worldwide, supported by professional teachers from the Philippines and North America. As we expand into the US market, we are strengthening our growth and marketing team.

We are hiring an SEO & GEO Growth Manager – US Market to build and scale organic acquisition for our US K–12 education business.

About the Role

• Develop and execute SEO and GEO strategies for the US K–12 education market.
• Conduct keyword research, competitor analysis, and search intent mapping.
• Build content strategies targeting US parents searching for Math and ELA tutoring solutions.
• Optimize website structure, technical SEO, internal linking, and on-page content.
• Improve visibility across Google Search and AI platforms such as ChatGPT, Google AI Overviews, and Perplexity.
• Develop scalable AI-assisted content workflows while maintaining originality and editorial quality.
• Coordinate content writers and collaborate with Product, Engineering, and Academic teams.
• Track organic traffic, rankings, AI search visibility, registrations, and trial bookings.
• Continuously improve organic acquisition efficiency and conversion performance.
• 3+ years of hands-on SEO experience, preferably targeting the US market.
• Proven experience growing organic traffic and conversions for B2C websites.
• Strong knowledge of technical SEO, content SEO, and keyword strategy.
• Familiarity with GEO, AI search optimization, and emerging search trends.
• Experience with Google Search Console, GA4, Ahrefs, Semrush, or similar tools.
• Experience in EdTech, tutoring, or subscription-based businesses is a plus.
• Excellent English writing and communication skills.
• Ability to independently build and execute growth strategies in an early-stage environment.

What We Offer

• Opportunity to shape organic growth for a new US education business.
• Backing from an established global online education company.
• High ownership and freedom to experiment with SEO, GEO, and AI-driven growth strategies.
• International and collaborative working environment.
• Fully remote and flexible working arrangement.