SEO, GEO & Content Optimization Manager

DataDirect Networks; New York (NY); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Highly Competitive Vacation Plans

Paid Holidays

Bonus Programs

Tuition Reimbursement

Employee Referral Program

Excellent Medical, Dental and Vision

Paid Leave Programs

Anniversary and Recognition Awards

Job summary

DataDirect Networks seeks an SEO, GEO & Content Optimization Manager to blend analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy, and guide content creation that supports these insights.

The role requires 3–5+ years in SEO with hands-on Semrush and GA4 experience, plus collaboration across digital, content, PMM, and demand gen teams. On-site position with competitive benefits and growth potential.

Qualifications

• 3–5+ years of experience in SEO, content optimization, or digital content strategy.
• Strong writing and editing skills with a focus on content clarity and performance.
• Hands‑on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.
• Familiarity with AI-based search optimization (GEO) or an eagerness to learn.
• Collaborative and comfortable working across digital, content, PMM, and demand generation teams.

Responsibilities

• SEO Research & Intent Analysis: conduct keyword, topic, and intent research using Semrush; map rankings to identify gaps.
• GEO (Generated Experience Optimization): build GEO strategy and framework; optimize content for AI-generated answer engines.
• Content Optimization: improve clarity, structure, and performance of content across pages and resources.
• Page-Level Content Improvements: recommend updates for high-value pages based on analytics and intent.
• Web Chat Experience: update chat playbooks and align with SEO/GEO priorities.
• SEO/GEO reporting using Semrush, GA4; build dashboards and provide actionable recommendations.

Skills

SEO experience

Content optimization

Data-driven

Writing & editing

Tools

Semrush

GA4

Ahrefs

Moz

Screaming Frog

Job description

We are on our way to being the first company to power 1 MILLION GPUs and want world-class talent to join our amazing team!

The world is moving faster than ever, and yet, it will never move this slowly again. We are at the forefront of an incredible technological revolution but, at its core, it is fueled by incredible people. People like you.

1,000 Global Employees

11k Happy Customers

16 International Offices

We’re Looking for the Best and Brightest

We are the world’s leading data intelligence platform that reliably accelerates massive datasets for actionable real-time insights. Join our team to help the best and brightest minds tackle the world’s biggest challenges in business, science, medicine, academia and government.

Do What Can’t be Done

For the past 20 years, our team has kept us at the forefront of storage technology and has provided the foundation for enabling researchers to push the limits of “what can be done.”
These innovations take research and discovery to the next level, enabling them to discover cures to disease, observe global warming patterns, model innovative automotive and aerospace designs, discover new sources of energy, make communities safer, and accelerate business results across a wide variety of industries.

DDN Helps Build Your Future, Too

At DDN, we understand our customers’ diverse needs. Whether you’re a data scientist, IT professional, executive, or researcher, our solutions empower you with cutting-edge technology and unparalleled support.

Highly Competitive Vacation Plans

Paid Holidays

Bonus Programs

Tuition Reimbursement

Employee Referral Program

Excellent Medical, Dental and Vision Benefits

Paid Leave Programs

Anniversary and Recognition Awards

SEO, GEO & Content Optimization Manager

Location

Employment Type

Full time

Location Type

On-site

Department GTM Marketing Corporate Marketing

The Role

We are looking for an SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights.

Responsibilities

SEO Research & Intent Analysis

Conduct keyword, topic, and intent research using Semrush.

Identify high-value terms that drive qualified traffic and conversions.

Map competitive rankings to find gaps and opportunities.

Recommend content priorities, updates, and areas for refinement.

GEO (Generated Experience Optimization)

Build and own DDN's GEO strategy and framework.

Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).

Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.

Partner with PMM and content teams to create GEO-ready content.

Content Optimization

Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources.

Rewrite or refine content based on search intent and GEO insights.

Ensure consistency and discoverability across high-impact pages.

Page-Level Content Improvements

Recommend targeted updates for high-value pages based on analytics and search intent.

Partner with the web team to implement changes without owning full-site UX.

Focus on iterative, insight-driven enhancements.

Web Chat Experience

Update and refine chat playbooks using Qualified.

Improve engagement, routing, segmentation, and meeting conversion.

Align chat experiences with SEO/GEO-driven content priorities.

Own SEO/GEO reporting using Semrush (required), GA4, and related tools.

Track rankings, organic traffic, GEO visibility, page performance, and content health.

Build dashboards and deliver clear, actionable recommendations.

Create a continuous improvement roadmap shaped by analytics and competitive intelligence.

Qualifications

3–5+ years of experience in SEO, content optimization, or digital content strategy.

Hands‑on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.

Strong understanding of search intent, metadata, content structure, and on‑page SEO.

Strong writing and editing skills with a focus on content clarity and performance.

Familiarity with AI-based search optimization (GEO) or an eagerness to learn.

Experience refining chat playbooks, with Qualified preferred.

Analytical, organized, and able to turn insights into prioritized recommendations.

Collaborative and comfortable working across digital, content, PMM, and demand generation teams.

Compensation Range: $80K - $120K

We pride ourselves on our commitment to delivering tangible and consistent results.

Regional Director of Sales, Middle East and Africa

Let’s Forge a Better Future, Together

Explore our current job openings and find the perfect opportunity to advance your career with a company that values expertise, creativity and growth.