SEO Executive

Smartlead; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Smartlead is seeking an SEO Expert to enhance its online visibility and drive organic traffic. The role involves implementing SEO strategies, optimizing content, and collaborating with teams to achieve growth goals. Ideal candidates will have 2-4 years of SEO experience, proficiency in analytics tools, and strong analytical skills. Join a remote-first, people-focused startup culture that values performance and well-being.

Benefits

Remote-first culture

Growth opportunities

Qualifications

• 2-4 years of experience in SEO, preferably in SaaS or technology.
• Proficient in SEO tools like Google Analytics and Ahrefs.

Responsibilities

• Implement strategies to improve SERP position for keywords.
• Conduct in-depth keyword research and optimize content.

Skills

Analytical Skills

Communication

Adaptability

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Smartlead is a cutting-edge platform designed to transform cold email outreach into a reliable revenue engine. We help businesses elevate their outreach, effectively engage prospects, and drive significant revenue growth. As a bootstrapped and profitable startup, Smartlead, ranked in the top 4% of the world's fastest-growing SaaS companies, according to ChartMogul.

About the role:

️Purpose of the role- Objective:

The SEO strategy at Smartlead aims to increase organic visibility, drive high-quality traffic, and convert visitors into loyal users. Our mission is to enhance search engine rankings while aligning with our brand’s content goals.

Boost Search Rankings: Implement strategies to improve Smartlead’s SERP position for competitive and non-branded keywords.

Increase Organic Traffic: Drive traffic through optimized on-page, off-page, and technical SEO efforts.

Optimize Conversion Rates: Ensure search traffic leads to meaningful conversions by aligning with user intent and business objectives.

Establish Authority: Build Smartlead’s online authority through strategic content and backlink strategies.

️ What You’ll Do- Role and Responsibilities:

As an SEO Expert, your primary mission is to craft and execute strategies that maximize organic search performance and align with Smartlead’s growth goals. We’re looking for an analytical, detail-oriented, and adaptable SEO specialist who thrives in a dynamic startup environment.

Keyword Strategy: Conduct in-depth keyword research to identify high-value opportunities and craft effective strategies for content and campaigns.

Content Optimization: Collaborate with the content team to ensure all materials are SEO-friendly, using the latest tools and trends to guide improvements.

On-Page SEO: Optimize meta tags, headers, internal linking, image alt texts, and other elements to improve rankings and user experience.

Off-Page SEO: Develop link-building strategies, engage with high-authority websites, and ensure Smartlead has a strong backlink profile.

Technical SEO: Conduct regular audits, address crawl issues, enhance website speed, implement schema markup, and ensure a mobile-friendly experience.

Performance Analysis: Use tools like Google Analytics, Search Console, and Ahrefs to monitor performance, track KPIs, and make data-driven decisions.

Trend Monitoring: Stay updated with algorithm changes, industry best practices, and competitive strategies to maintain a leading edge.

Cross-functional collaboration: Work with developers, content creators, and marketing teams to implement cohesive SEO strategies.

Reporting & Insights: Generate regular reports on traffic, rankings, and ROI, presenting actionable insights to the leadership team.

What Success Looks Like- KPIs:

To measure success in this role, we focus on the following KPIs:

Traffic Growth: Increase in organic website traffic, primarily from the non-branded search terms.

Keyword Rankings: Improvement in SERP positions for target keywords.

Conversion Rates: Increase in purchases and sign-ups from organic sources.

Bounce Rate: Reduction in bounce rate and improvement in time spent on site.

Domain Authority: Enhanced authority through effective link-building strategies.

Technical Health: Maintenance of optimal technical SEO health as measured by audit scores.

You’ll Excel If You Have- Skills:

Must Have

Experience & Expertise: 2-4 years of experience in SEO, preferably within SaaS or technology-focused industries.

Technical Knowledge: Proficient in tools like Google Analytics, Search Console, SEMrush, Ahrefs, Clarity, and Screaming Frog.

Content Understanding: Ability to collaborate with content teams to produce SEO-optimized materials.

Analytical Skills: Strong ability to analyze data and derive actionable insights to improve performance.

Communication: Clear articulation of SEO strategies, reports, and results to technical and non-technical stakeholders.

Adaptability & Growth Mindset: Open to feedback and committed to staying ahead of the SEO curve.

Good to Have

Experience in CRO: Understanding of how SEO aligns with conversion rate optimization.

Localization Expertise: Familiarity with international SEO strategies for expanding Smartlead’s global reach.

● Remote-first culture: Work from anywhere, as long as you get things done

● Zero fluff: High ownership, fast decisions, minimal bureaucracy

● People-first mindset: We care about performance and well-being

● Growth opportunities: As we scale, so do you