SEO Executive

Booking.com; United States; Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Generous PTO

Professional development

Employee discounts

Flexible work arrangements

Job summary

Booking.com is seeking a hands-on SEO/AEO content operations professional to execute our strategy and deliver insights to grow the organic presence of our travel blog and the Booking.com platform.

You will work across research, analysis and content operations, identifying opportunities, supporting internal requests, and ensuring content is published and maintained in our CMS while aligning with business priorities.

Qualifications

• 1–3 years of experience in SEO and/or Content Marketing.
• Working knowledge of SEO fundamentals and international SEO principles.
• Working knowledge of content management systems and content workflows.
• Affinity or experience with technical SEO and larger-scale data analyses.
• Good stakeholder and project management skills.
• Excellent organisational skills, attention to detail and analytical reasoning.
• Able to work independently, manage multiple tasks in a cross-functional, global environment.
• Excellent spoken and written English skills.

Responsibilities

• Conduct market, performance and competitor analyses to identify opportunities for SEO/AEO growth.
• Support with ad hoc research or executional tasks from SEO Strategy Team, Editorial Team and other stakeholders.
• Perform or support with technical SEO audits, large-scale data analyses and dashboards.
• Contribute to monitoring performance of blog content.
• Drive content enrichment initiatives and pipelines to improve content quality (E-E-A-T).
• Publish, update and maintain content in the CMS, keeping portfolio organized and up to date.
• Coordinate with Product for content calendar requests and CMS needs.
• Support large-scale content campaigns, distribution, outreach and ideation.
• Test and incubate potential new content streams before handing to Editorial Team.
• Collaborate with SEO Strategy, Editorial, Localisation, PR and other teams to support shared goals.

Skills

SEO fundamentals

International SEO

Content management systems

Technical SEO

Stakeholder management

Organizational skills

English communication

Project management

Analytical reasoning

Tools

CMS platforms

Job description

Hey, come work for us!

We need an updated set of perspectives! Search has changed, so this is a perfect role for a freshly minted SEO / AEO nerd. Come add something new!

in-house / agency backgrounds are welcome to apply

Posted by: Jason Paget, Director of Organic Marketing

About Us:
At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We\'re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Role Description:
This is a hands-on role for someone who enjoys combining analytical thinking with strong execution and eye for detail. You will join our SEO & AEO Operations Team to execute our SEO & AEO content strategy, support with operations and deliver analyses and insights to drive the organic growth of our travel blog and the wider Booking.com platform. You\'ll be helping shape how millions of travellers discover Booking.com.

You'll work across research, analysis and content operations: identifying search opportunities, supporting ad hoc requests from internal teams, making sure content is published and maintained effectively in our CMS and distributed across channels.

You are expected to collaborate closely with SEO & AEO Strategy, Editorial, Localisation and other stakeholders, while helping to keep our content delivery pipelines organised, scalable and aligned to business priorities.

Key Job Responsibilities and Duties:

• Conduct market, performance and competitor analyses to help identify where Booking.com can grow SEO and AEO visibility
• Support with ad hoc research or executional tasks from the SEO Strategy Team, Editorial Team and other stakeholders
• Perform or support with technical SEO audits, larger scale data analyses and building dashboards
• Contribute to monitoring performance of our blog content

Driving Content Excellence

• Drive content enrichment initiatives and pipelines to improve our content quality (E-E-A-T)
• Publish, update and maintain content in the CMS when required, keeping our content portfolio accurate, organised and up to date
• Manage our content calendar solution and brief technical CMS needs and requirements into our Product team
• Support with large-scale content campaigns, content distribution, outreach and ideation
• Testing and incubation of potential new content streams before handing over to our Editorial Team

Collaborate Across Teams

• Work closely with SEO Strategy, Editorial, Localisation, PR and other internal stakeholders to support shared SEO/AEO and content goals
• Coordinate with internal and external contributors to help deliver content projects end to end, adhering to brand- and style guidelines
• Balance planned work with incoming requests while maintaining quality, delivery timelines and contributing to quarterly targets

Qualifications & Skills

• 1-3 years of experience in SEO and/or Content Marketing
• Working knowledge of SEO fundamentals and international SEO principles
• Working knowledge of content management systems and content workflows
• Affinity or experience with technical SEO and larger scale data analyses
• Good stakeholder and project management skills
• Excellent organisational skills, attention to detail and analytical reasoning
• Able to work independently, manage multiple tasks and stay effective in a cross-functional, global environment
• Excellent spoken and written English skills

Benefits & Perks - Global Impact, Personal Relevance:

Booking\'s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parental (22-weeks paid leave), grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, working from home furniture and ergonomic support, and up to 20 days per year working from abroad (home country)
• A beautiful sustainable HQ Campus in Amsterdam, that offers on-site meals, coffee, and snacks, multi-faith and breastfeeding rooms at the office
• Commuting allowance and bike reimbursement scheme
• Discounts & Wallet credits to spend on our products, upgrade to Booking.com Genius Level 3, and friends & family Booking.com discount vouchers
• Free access to online learning platforms, development and mentorship programs
• Global Employee Assistance Program, free Headspace membership