SEO Content Specialist

Yodeck; Kentucky; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Stock options

Great Place to Work

Hybrid work policy

Gym facilities

Meal vouchers

Training budget

Private medical insurance

Flexible working

Commuting expenses

Diversity & inclusion

Job summary

Yodeck is seeking a strategic SEO Content Specialist to drive organic growth and strengthen how we communicate our SaaS product. You will join a focused SEO team, producing high-quality content across blogs, landing pages, and lead magnets while optimizing for search engines and AI-driven discovery.

You will collaborate with Marketing, Product, and Sales to support GTM campaigns, content for customer journeys, and educational resources, staying current with AI trends and GEO best practices.

Qualifications

• > 2 years experience writing SEO content for B2B (SaaS preferred)
• > Proven track record of content that ranks and drives engagement
• > Familiarity with GEO frameworks and AI search trends
• > Translate complex topics into clear, benefit-driven content
• > Experience with SEO tools (Ahrefs, Semrush, GSC)
• > Familiarity with AI content workflows and leading models
• > Strong communication and team collaboration
• > Interest in developing SEO/GEO expertise and ownership of content initiatives

Responsibilities

• Create high-quality SEO and GEO content: blog posts, landing pages, solution pages, lead magnets
• Apply SEO/GEO best practices for discoverability
• Manage content refresh cycles to improve domain signals
• Support GEO initiatives across LinkedIn, YouTube and other channels
• Create and optimize on-page SEO elements (FAQs, title tags, meta descriptions, headings, internal links)
• Turn gaps and AI insights into conversion-focused content
• Occasionally support off-page SEO via guest posting
• Collaborate with marketing and cross-functional teams on GTM campaigns
• Stay updated on search engine updates and GEO trends

Skills

SEO content writing

Content optimization

Cross-functional collaboration

Ability to translate complex topics

Experience with SEO tools

Knowledge of AI tools and workflows

Tools

Ahrefs

Semrush

Google Search Console

Google Gemini

OpenAI GPT

Anthropic Claude

Job description

About us

Yodeckis a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck's affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 200,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster!

About the role

We are looking for a strategic and detail-oriented SEO Content Specialist to help drive our organic growth and strengthen how we communicate our product and value to the market.

As an SEO Content Specialist, you will join a specialized SEO team helping Yodeck navigate the new era of search and discovery while supporting organic search as a key revenue driver.

Working closely with SEO, Product Marketing, Sales, and other teams, you will create high-quality content that improves visibility across traditional search engines and AI-powered discovery platforms. You will play a key role in producing and optimizing content that drives awareness, engagement, and conversions throughout the customer journey.

Responsibilities

• Create high-quality SEO and GEO content, including blog posts, landing pages, solution pages, and lead magnets.
• Apply SEO and GEO best practices to create content that is discoverable, citable, and valuable for both users and AI models.
• Manage content refresh cycles to strengthen the domain's search performance signals.
• Support GEO initiatives by creating content that strengthens Yodeck's topical authority across multiple touchpoints, including LinkedIn, YouTube, and other channels.
• Create and optimize on-page SEO elements across the website, including FAQs, title tags, meta descriptions, headings, and internal links.
• Turn competitor gaps, AI visibility insights, and bottom-of-funnel opportunities into high-impact, conversion-oriented content.
• Occasionally support off-page SEO initiatives through guest posting and content distribution.
• Collaborate closely with marketing and cross-functional teams to support GTM campaigns, sales enablement content, and educational resources.
• Stay up to date with search engine updates, AI-driven search trends, GEO best practices, and evolving content guidelines.

• 2+ years of experience writing SEO content for B2B audiences, preferably in SaaS.
• Proven track record of creating content that ranks and drives engagement.
• Familiarity with GEO frameworks and emerging AI search trends.
• Ability to translate complex topics into clear, compelling, and benefit-driven content.
• Experience using SEO tools such as Ahrefs, Semrush, and Google Search Console.
• Familiarity with AI tools and content workflows, including Google Gemini, OpenAI GPT, Anthropic Claude, and other leading models.
• Strong communication and collaboration skills, with the ability to work effectively across teams.
• Ability to work under guidance and mentorship initially, while demonstrating a strong desire to continuously develop SEO and GEO expertise and progressively take ownership of content initiatives.

Nice-to-Have

• Experience writing for SaaS, technology, or B2B software companies.
• Experience with AI visibility and monitoring platforms such as Profound or Peec AI.
• Understanding of B2B marketing concepts, including MQLs and TOFU, MOFU, and BOFU content strategies.
• Familiarity with Reddit and other community-driven platforms.
• Experience using WordPress or other CMS platforms.

• Competitive salary
• Company-wide bonus scheme and a great Stock Option plan
• Amazing workplace, certified as Great Place to Work
• Hybrid Work From Home policy
• Office gym, nutritionist, and meal vouchers
• Individual training budget for professional development
• Private medical insurance plan
• Fun and collaborative start-up environment (with amazing offices!)
• Flexible working arrangements
• Commuting Expenses
• Equal opportunity and workplace diversity

As part of our dedication to the diversity of our workforce, Yodeck is committed to Equal Employment Opportunity. Our people are our strongest asset and we acknowledge that all we have achieved so far is the solid outcome of our people's contributions.