SEO Copywriter & Content Strategist

Lifetime Products; Clearfield (UT); On-site; USD 52,000 - 72,000; Full time

Job summary

Lifetime Products is seeking an SEO Copywriter to craft clear, on-brand product and content pages for Lifetime.com and partner sites. You will balance persuasive marketing with search optimization, ensuring content ranks well and is easy for AI tools to interpret and cite.

You will work with product managers, engineering, and design to maintain voice, edit articles and scripts, manage translations, and monitor SEO performance using BrightEdge and other tools.

Qualifications

• Strong writing skills: clean, clear, grammatically correct, persuasive copy that fits a brand voice.
• Exceptional attention to detail with proven proofreading/editing ability.
• Working proficiency with generative AI tools and sound judgment about AI output.
• Knowledge of SEO fundamentals including keyword research, on-page optimization, metadata, and content structure.
• Ability to coordinate work with translation agencies and keep projects on schedule.
• Strong organizational skills and ability to manage multiple projects and deadlines.

Responsibilities

• Write clear, on-brand copy for Lifetime products across Lifetime.com, retail partner sites, and company publications.
• Learn about each product by collaborating with product managers and engineering; read customer reviews for accurate descriptions.
• Assist marketing campaigns with designers, product marketing, digital marketing, and brand managers; ensure voice consistency.
• Create articles, blog posts, press releases, and video scripts; review copy in videos and design docs.
• Schedule and coordinate creative meetings; handle approval requests for design documents.
• Optimize content for traditional and AI-driven search; manage SEO/AI platform research and reporting.
• Oversee translation of Lifetime copy with translation agencies; provide style guides and context.

Skills

Quality

Attention to Detail

Written Communication

Technical Skills

Continuous Learning

Innovation

Problem Solving

Teamwork

Communication

Leadership

Professionalism

Dependability

Diversity

Ethics

Safety and Security

Education

Bachelor's degree in English/Communications/Journalism/Marketing

Tools

BrightEdge

Semrush

Ahrefs

Job description

Lifetime Products is seeking an SEO Copywriter to craft clear, on-brand product and content pages for Lifetime.com and partner sites. You will balance persuasive marketing with search optimization, ensuring content ranks well and is easy for AI tools to interpret and cite.

You will work with product managers, engineering, and design to maintain voice, edit articles and scripts, manage translations, and monitor SEO performance using BrightEdge and other tools.