Content Specialist

Hexcode Marketing; Wichita, Northern (KS, KY); Hybrid; USD 52,000 - 72,000; Full time

Job summary

Hexcode Marketing is seeking a results-driven content creator who blends storytelling with technical SEO. You’ll balance independent work with collaboration, prioritize tasks to meet deadlines, and craft web content that climbs search rankings and drives conversions.

You’ll manage content calendars, perform keyword research, optimize on-page elements, write blog posts, landing pages, and product descriptions, and collaborate with designers and developers to ensure a seamless user journey.

Qualifications

• 3+ years in digital content creation with an SEO focus.
• Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz) and Google Analytics.
• Portfolio demonstrating ability to turn complex topics into clear, actionable web content.
• Analytical mindset: can explain why a page ranks or not.

Responsibilities

• Content Strategy & Execution: Develop and execute a data-driven content calendar that aligns with business goals and brand voice.
• SEO Optimization: Perform keyword research to identify high-opportunity topics. Optimize on-page elements, including meta titles, descriptions, H1–H6 tags, and internal linking structures.
• Web Copywriting: Write, edit, and publish high-performing website copy, including blog posts, landing pages, case studies, and product descriptions.
• CMS Management: Upload and format content within the CMS (WordPress, Contentful, or Webflow), ensuring mobile responsiveness and visual appeal.
• Performance Tracking: Monitor content performance using tools like Google Analytics and Search Console. Use data to refresh old content and improve underperforming pages.
• Collaboration: Work closely with the Designer and Developer to ensure the user journey is seamless and the brand messaging is consistent.

Skills

Content strategy

SEO optimization

Web copywriting

CMS management

Performance tracking

Collaboration

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Job description

You’ll bring a positive and professional attitude to our team. You will balance independent work with an ability to accomplish tasks in a highly collaborative, team-based environment. You will effectively prioritize workloads to meet deadlines and work objectives.

Your primary mission will be to bridge the gap between high-quality storytelling and technical SEO. You won’t just write for the sake of writing; you’ll create purposeful content designed to climb search engine rankings, engage users, and drive conversions.

The ideal candidate understands that a great piece of content is only effective if the right people can find it. You should be equally comfortable performing keyword research as you are crafting a compelling narrative.

Key Responsibilities

• Content Strategy & Execution:Develop and execute a data-driven content calendar that aligns with business goals and brand voice.
• SEO Optimization:Perform keyword research to identify high-opportunity topics. Optimize on-page elements, including meta titles, descriptions, H1–H6 tags, and internal linking structures.
• Web Copywriting:Write, edit, and publish high-performing website copy, including blog posts, landing pages, case studies, and product descriptions.
• CMS Management:Upload and format content within the CMS (e.g., WordPress, Contentful, or Webflow), ensuring mobile responsiveness and visual appeal.
• Performance Tracking:Monitor content performance using tools like Google Analytics and Search Console. Use data to “refresh” old content and improve underperforming pages.
• Collaboration:Work closely with the Designer and Developer to ensure the user journey is seamless and the brand messaging is consistent.

Required Skills & Qualifications

• Experience:3+ years in digital content creation, specifically with an SEO focus.
• Technical Proficiency:Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, or Moz) and Google Analytics.
• Writing Excellence:A portfolio demonstrating the ability to take complex topics and turn them into clear, actionable web content.
• Analytical Mindset:You don’t just see “traffic,” you see patterns. You can explain why a page is ranking (or why it isn’t).
• Attention to Detail:An eagle eye for grammar, tone, and formatting.