SEO Content Writer — Hybrid & AI‑Driven Storytelling

Hy-Vee; Grimes (IA); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Hy-Vee seeks a Content Writer in Grimes, IA to curate and create copy across marketing channels, leveraging SEO best practices and AI tools like ChatGPT and Claude. The role emphasizes collaboration with design and marketing partners, rigorous editing, and maintaining Hy-Vee’s brand voice.

The ideal candidate will manage content projects, optimize on-page content, and stay current with industry trends to drive performance across Hy-Vee’s digital and print channels.

Qualifications

• Bachelor’s degree in Journalism, Communications, Marketing or a related field required.
• Minimum 3 years of content and creative writing experience in an agency, in-house marketing team or similar environment, including hands-on SEO writing and content optimization.

Responsibilities

• Write clear, engaging copy tailored to each audience and channel, including Hy-Vee.com, Hy-Vee’s app, social media, emails and newsletters, SMS, video and print.
• Collaborate with the content team, designers and marketing partners to develop original campaign ideas and channel-specific executions.
• Manage the copy process from brief and research through drafting, reviews, revisions and final delivery.
• Create, proof and edit content for accuracy, clarity, spelling, grammar and consistency; verify product details, claims and source information before delivery.
• Ensure copy tone and style reflect Hy-Vee’s brand voice and support strategic business goals across print and digital platforms.
• Develop and optimize SEO content using keyword research, search intent and on-page best practices, including page titles, meta descriptions, headings and internal links.
• Partner with digital teams to translate content briefs into effective web copy, identify content gaps and refresh existing pages to improve relevance and performance.
• Use AI tools such as ChatGPT and Claude for ideation, outlining, drafting, editing and content adaptation. Develop effective prompts and refine outputs using sound editorial judgment.
• Review all AI-assisted content for factual accuracy, originality, brand voice and compliance with company guidelines; protect confidential information when using these tools.
• Stay current with industry trends, SEO practices, search behavior, emerging social and digital channels, marketing tactics and AI tools; apply relevant developments to improve content quality and performance.
• Report on content performance for assigned platforms with support from the data team.
• Manage multiple projects and deadlines while adapting to changing priorities in a fast-paced environment.
• Deliver complete, accurate copy within established timelines and communicate project needs or risks early.
• Maintain strict confidentiality of sensitive information, including advertising rates, pricing information, and store sales and marketing events.
• Perform other job-related duties and special projects as required.

Skills

SEO writing

AI tools

Organizational skills

Collaboration

Writing ability

Content projects

Education

Bachelor's degree in Journalism/Communications/Marketing

Tools

Microsoft Office

CMS

Job description

Hy-Vee seeks a Content Writer in Grimes, IA to curate and create copy across marketing channels, leveraging SEO best practices and AI tools like ChatGPT and Claude. The role emphasizes collaboration with design and marketing partners, rigorous editing, and maintaining Hy-Vee’s brand voice.

The ideal candidate will manage content projects, optimize on-page content, and stay current with industry trends to drive performance across Hy-Vee’s digital and print channels.